Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"861963f5056619cc5ef32d31ae1a265f","s":"db7073492b02f785"}
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