Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"6d5663f8319d5aced36d3624b8ad3748","s":"678998cb914e74a4"}
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