Retail
August 29, 2018
Mobile is a key part of driving in-store traffic. Image credit: Lancôme
By Sarah Jones
While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search.
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","iv":"3a1f1a8d15c0e55e6acc14c6b9040f10","s":"c6b4386095d684af"}
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