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Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  3. Watches and Wonders Geneva reveals new plans for 2026
  4. With ‘Fireflies,’ Valentino finds power in numbers
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Hublot signs Jung Kook of BTS
  7. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Ruinart welcomes 2026 art series partner
  10. Monogram partners with chef, television personality Maneet Chauhan
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