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Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  2. Chopard, Boss, Lancôme front AR experience from Snapchat
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
  9. Dior’s ‘Lady Art’ project turns 10
  10. St. Regis Estates to premiere in 2027
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