Fragrance and personal care
September 12, 2018
Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung
By Brielle Jaekel
Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.
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","iv":"3351471b43b65f162c0da8b177e9af5d","s":"d7bc56962145cbd1"}
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