Luxury Daily
World’s leading luxury business publication
Sep. 23, 2018
  1. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  2. Bleu de Chanel dives deep with new campaign
  3. Jean-Claude Biver steps down as head of LVMH watch division
  4. New calendared approach to customer engagement
  5. Sertraline 100mg Online — Purchase generic Zoloft Without Script
  6. Instagram furthers ecommerce push with shoppable Stories, Explore
  7. TrueFacet branches into brand ecommerce as online jewelry sales grow
  8. Nordstrom launches chatbot to ease gifting anxiety
  9. EBay gives legitimacy to secondhand luxury with new program
  10. Four Seasons provides tips and getaways for prolific Instagrammers
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Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

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  1. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  2. Bleu de Chanel dives deep with new campaign
  3. Jean-Claude Biver steps down as head of LVMH watch division
  4. New calendared approach to customer engagement
  5. Sertraline 100mg Online — Purchase generic Zoloft Without Script
  6. Instagram furthers ecommerce push with shoppable Stories, Explore
  7. TrueFacet branches into brand ecommerce as online jewelry sales grow
  8. Nordstrom launches chatbot to ease gifting anxiety
  9. EBay gives legitimacy to secondhand luxury with new program
  10. Four Seasons provides tips and getaways for prolific Instagrammers
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Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC



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