Luxury Daily
World’s leading luxury business publication
July 10, 2020
  1. Global wealthy begin shift to sustainable investing with pandemic overhang
  2. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  3. Fendi expands digital boundary with debut of first TikTok official channel
  4. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  5. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  6. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  7. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  8. Navigating the dystopian future of luxury fashion
  9. Louis Vuitton plays up classic luxury in new handbag effort
  10. Dior promotes summer skincare in pastoral pitch for country living
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Global wealthy begin shift to sustainable investing with pandemic overhang
  2. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  3. Fendi expands digital boundary with debut of first TikTok official channel
  4. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  5. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  6. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  7. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  8. Navigating the dystopian future of luxury fashion
  9. Louis Vuitton plays up classic luxury in new handbag effort
  10. Dior promotes summer skincare in pastoral pitch for country living
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior promotes summer skincare in pastoral pitch for country living
How can beauty brands leverage an increasingly commercial Weibo?
Why beauty bricks-and-mortar is thriving in China
Chanel promotes seaside ease in Summer of Glow campaign
Christian Dior debuts new podcast focusing on brand’s heritage and inspiration
Bulgari breaks summer 2020 campaign with romance of Italy



RECENT ARTICLES
Global wealthy begin shift to sustainable investing with pandemic overhang
How to create a more equitable and diverse work environment
Dior promotes summer skincare in pastoral pitch for country living

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Can COVID-19 cool off China’s scalding sneaker market?
Fendi, Gucci, China’s Qeelin, Saks Fifth Avenue and wines and spirits ecommerce