Luxury Daily
World’s leading luxury business publication
Nov. 13, 2018
  1. Collaborations, co-creation allow luxury to remain relevant
  2. Day's wrap: Coty, Richemont, blockchain, Jean Paul Gaultier, Celine and Porsche
  3. Ecommerce needs to be consumer-oriented: LVMH exec
  4. Access, comparable pricing can spur emerging market buying
  5. Celine releases new bag collection four months prior to apparel
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Blockchain technology allows luxury brands to be more transparent: Ethereum
  8. Alibaba sets eyes on leading global commerce
  9. Richemont sees online growth after YNAP, Watchfinder acquisitions
  10. Sustainability challenge revolves around consumer communication
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Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

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  1. Collaborations, co-creation allow luxury to remain relevant
  2. Day's wrap: Coty, Richemont, blockchain, Jean Paul Gaultier, Celine and Porsche
  3. Ecommerce needs to be consumer-oriented: LVMH exec
  4. Access, comparable pricing can spur emerging market buying
  5. Celine releases new bag collection four months prior to apparel
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Blockchain technology allows luxury brands to be more transparent: Ethereum
  8. Alibaba sets eyes on leading global commerce
  9. Richemont sees online growth after YNAP, Watchfinder acquisitions
  10. Sustainability challenge revolves around consumer communication
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