Luxury Daily
World’s leading luxury business publication
Jan. 16, 2019
  1. Day's wrap: Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design
  2. How can luxury retailers combat return fraud?
  3. Guerlain brings Bee bottle to life in film
  4. Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design - Live news
  5. Ralph Lauren goes back to basics with new Denim & Supply brand
  6. Dior enlists new crop of artists for Lady Dior collaboration
  7. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  8. Beauty blends physical, digital in personalization push
  9. Day's wrap: Brexit, Bergdorf Goodman, Gucci, Crown & Caliber, Re/Max and Waldorf Astoria
  10. 3 days left: Luxury FirstLook 2019 New York Jan. 16
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design
  2. How can luxury retailers combat return fraud?
  3. Guerlain brings Bee bottle to life in film
  4. Guerlain, Louis Vuitton, Gabriela Hearst, Rolls-Royce, Private Jet Card Comparisons and Porsche Design - Live news
  5. Ralph Lauren goes back to basics with new Denim & Supply brand
  6. Dior enlists new crop of artists for Lady Dior collaboration
  7. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
  8. Beauty blends physical, digital in personalization push
  9. Day's wrap: Brexit, Bergdorf Goodman, Gucci, Crown & Caliber, Re/Max and Waldorf Astoria
  10. 3 days left: Luxury FirstLook 2019 New York Jan. 16
VIDEOS
More Videos

MORE IN Fragrance and personal care
Gucci explores Americana haunts in Hollywood-themed Guilty ads
Guerlain brings Bee bottle to life in film
Coty supports transformation plans with leadership hires
Ralph Lauren plays up modern romance in sweet fragrance effort
Gucci enters haute perfumery with fragrance “laboratory”
Giorgio Armani taps Ryan Reynolds for all Code content



RECENT ARTICLES
Day’s wrap: Brexit, Bergdorf Goodman, Gucci, Crown & Caliber, Re/Max and Waldorf Astoria
Gucci explores Americana haunts in Hollywood-themed Guilty ads
Theresa May’s Brexit deal rejected

Crown & Caliber grows bricks-and-mortar presence with Birks
Bergdorf Goodman hires former Apple exec as chief operating officer
2 days left: Luxury FirstLook 2019 New York Jan. 16