Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"fe5f8f2f0f7789889a9e29aaec6f301b","s":"b742b9c45ab9360c"}
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