Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"a781ca04193af91dc520c2fc5dd32b95","s":"fcb24520d40be947"}
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