Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"d76dfe0ba1ec42ef035f9fc6434261ba","s":"77d78a5b4b20a51a"}
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