Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"4955425b9488d921475a51111a817b58","s":"a8e37e5328117cd9"}
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