Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"951ae87409096c01aafc4e96c4ba65e6","s":"9bd7ea385b346d17"}
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