Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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DP0XJALDz0678OeRRZegGO++aPAhnB3tXdXq58Vv7xfH7WFWocVGcu4rp46cjEH0Hw\/rT\/3tBk1V4cSlb+4tMi9nv6jm0jb8ivSj0EcsQHzOf9N6oMtb3dEEvsex9Mi3T\/1FnG5sG+C1A+OCow2lENYwluqi8OwsOJYH2fORkKWusW4ykXHerfonhE69fN9XHR+smBT\/qWDJioU7N+fvOIqDn4rNQS5lZFpCQ1Q5WV8ZDjT4cSqIv1vgEjou5Jf8m0J5FCANd17m\/dW43GQA6a2jU+LkY40cItIQ0Bo75F8XC84bEHIg8nUtQ3dOUyl1+ql68mk3WOyLQXHcthfqdwdSVf+2PssjTDA5ekaTDn8w\/QjdrMblVkUn6RVOMyZYSuh7DWAekenH9GlGlPgv+rUTPGMwoHAauKdIL7MAcib6NZIyJlT14RtuDiKFD3g9rpwFz7bpgKTQta08YDUKFaPIrS1iU9llP5NxysTrOEHpxL6iTw5TdLGK0DfmQrD3YI8Xzon4zjWnHW3VMFl797JwqVEbua48yZIaSsuNTJGM9j+JjYl94PwkstW99wwTlbPehFczURTQ4ZpgQqhksphv06cKrWHU4fzgWxBy6irosI8UQCbKkxLWBNLR58M8mPZ1JHyYNO6cdzNlGkHIYjSEQ74kXIVkwf5+hQYw6gtEzTV0Gto3zqz+CydBVZCcUyRj1kVz9dfFsS76OpzQydlMAW2SdoLAkXAFV74aXdSOCa0Lo\/lHfyEn2+UDZ1s3FTPwGYAECWSNuuXLNKKW7NPS3zbWQSdf2Foers6DgGwN8e46GyDmy6JbQrhvecv1nNcSOvhutvonxCW1ppmaz5xgwwDuYRe6GJJ34S5rUyl3XofvXKqCIbjKCwnXHjPJ0eJzxCfj46eEU6taUbfJcDVRDrMmFde0I0pdea8MRQARPwItitiEOdShqfySrkK4ap67ev5CS7UHurxu6RNCBITyEXRqAD3eLOrYln1zNb3Krc1L0SnAdw\/\/5yw+P1xvJYGS+wIXcRfLa+xX8LmhhI4vY0WZRjhdjRS3BLvC\/gV7bj37Uh\/cCiXeP10Kuup3JLPNaAs0VxB3gVAO0l1NXs9l4tVwOt+aiB1OnuHHl\/KyKt5O1SvjbFapepCDY7Q13A8pEkgUOP9n4ouDA8Xddk6qoeQRIm+gviqJquYv3tF\/31X4agymv+4mSeDliAIx5Lp4u4vBTBO60j4WU2DsUl\/n\/TBsiSonSAT2Z\/WC17Az5\/h4ckflE\/7xVkabvcJKN4iBBA2A4wvd1A6tKnSeU9xVuT9vJeAcVEC4J9Mt02UUNxIggqrI+6C+yMlPYP1kJOzde3gpKNKrDolC68ZrXP\/8FVmNxz9ydEiIa0yAH1Enp8ebbnq7nYiMyaNit\/enf89qpRYPbC18w68bY5a6iVzAzMX1IFqERT5jf91BQqNC05OmcKTKMHnJd5reffZ4bxU0U9dxYOgDr4\/+25ybuCXNGUILPzA6hTsrJOZXqWUtWCcnkcIAfaJkuB4I+pabfOxePZrVR0ulnsnuqB3UF4SWaVB2sIZfcRT9E87\/IhFczpSEz0Lr5JQWwiKoIiJDoa1UhW4dBj53X0gAcEK8a3QH3nZhycb5\/a2P7AQlLfd5HYZJ8Bh\/ur3YfOkSVpc6VNMSaHUklT+2xkz+D8jg4Px0w+0Og7FKZcXMoUgX73IxRY7ocXTwnsLvZ9xLfI9n4S6o6Ug7R9+I25JVud4WFxINygMfsrRIrZa38oXumRRH30zhRrmCdLgYQzl99rJ4YZaLE\/2ilpEIzVRBZxJg\/u4gvrximUup0NH1oJojHewHWI7Czown1mAJx7HoXvp2YxVI9bt68QIa5gjbVTQM9mkUSb0F1sqMq7WgWWRiD9Bv5IcPEkWME90PLPlJO\/eTVJoYwqztwVjJH+Ms5+PB\/jjw52P4FfszNFrtR9j2NUAd9bXZn1+CHwNvnuf4BVGgYVLiAg\/Jr+PTTOB8hlc5MyJYy3aqFzY46+2IPabcUiYHVnOObuyVL0T5wX9KsRW+gHy+LlBya7HqlSAeFU14ysaFijieJbReHN7HtEEYaJJH2afACVVG0A+AC46zovrlvFB46nyvWA3fxZXvlKiuNEQj1NTJaYzlc\/3ME3aDVQ6tTo3lKV0dNM3eMHgAQ3Z7j2KOKBn3pZHZJJP3rsd96TzXj1pcZx+dXMRQiTkuuvwQrD18Vfpl7TKPrCUpRUPjtJrDo2wGgw6WJO6bSTX1AVq0u3+IRdNziTwJCmegdUwWORuXeSQWED1oJHXBT\/jW71A4Z9ZlcEFvCKXZuCfXn3eGPPAGtsIZuuxYs4vlS3dM35pqpT+ujghETBOS6qgJPu0aKeSBSQGDB4m5dc3onOslXZFBAEnwoy6ovIHPVNsltMeS5+\/dFWwVVzHCsiJFU+AbYqM1TJU8f8ouUYA4tvaS5yKusrnQ75NNPVGS+UJn20zpgQMSpdGY3HU9OuBPeGUsAfchdKOvdMWWAxYnlaegEs0np1HZDp7cGreppeRcuYxDxg+K3sTpWH21htLjUV7UdwUBs8RvsDZHvckEpFboIo6O9gs3S9QTW2O\/CwJ3TqdIbKRvAwDEmckaX0bgqN+N\/E\/gWIueReK1O1UD6DhvqeqNe5Iygc3oIKU6veMJoXzFMcFxUupgAsJ\/nc+EG0F5qEJRC8gt2pw41K9zTP9+RmNwZn\/0SuwFOvLwhlFX2qxTXN7yxOFSha1UmQjTWmn77OUCmYy6PjgyKmWu5mrT4qEdE0FxFlH477eA1O60uiaI\/9OJWCW6eHlqhaRovYGfGuzN35akw\/PBQLUTN8ZrrSuSCU\/j\/vnPH9XIXoUDGSIgl2eZp4BRbcOZyN7ptf7SMtHg2S+a7YNtBOXTc4IT6wLVgoYn6iGaQY2thy05wLXReDPXbMgY9L8eusUGKOByfsB9gx9NhGONatu0e+6xwmrBsa6AuGIO06f7dqBxTkvJQij5kYEbjs61CcernUnQ+V\/WH5imETh9cMx5T1\/9zJ4lGC1LAN+qTHI4b00lh5KXVqbKnnhBlUp0yyerT8o4Ls\/N7QdOXf7DEJdvkkTvr9hins4lonQsFGGOF5iEGAhQFQ\/iEND5QytbjN7qrc0LPco1a3owY8iYPh79\/UTfBjWRSFAoZMRVtBzBnJUlHF\/ZCnRZ83t0GJXxKQpkaI7t6PS4xlmmH+rlMR6VZ2rfwi\/RNN+syDE59kHkzZG7QDuYz1wNAvG7ROZ7m7DohkpJE5\/IndeSazsbi2KgYplvr\/FLdIPOR6T7kFaIE0zWlGVv75wCWDdIZ6cAYVJhlyY8wygSsyXjfsPqHcJDYocfn6EsmXxFBO6nRI\/gueSw9naYbTR2STT5K12E7RkDz0v0\/5BS0ELY8f4zXugji1F8F04+zzt0Grrk1nkvfgE43EJz388DJIf+XSgh5FpTuu6UG2dDkuId4OarZXEYCsdIwAn5NNiZ135N3Ij+4vnk1xmap7RsCVtbGkvdihFzVo5uWIkkzaVwz0TAfU7yGkPWTwOLDJkmJx7MgskelqjK3QOrmsgdTm442r32CL+i9Nb6FpRw6w5ZYrsdDqGZsh94k5Wo2qC7Tw0YjvT9H5zcj1flmuGjilvDSklwYrMs6FG+T+Z7Bt0gEhNGCcWWTf4GdrY1g\/7QOeMTkXcw2QVh+khHCOcHm81cOGRpt5M6aXRfzGp7wjx5og6d39uRdIxmqVAEv3+bQAPhJRcBPtdE8ebilVAgLL8CI+rK9OMfuFRGd47P1q\/cn2ZGH\/64VHuVB9QM\/xNUoSrE08LVgfW9tljdsyYJC8fD5mRbQYph1+1kwbQnoTJP9c5Eh7Am4ZkgRWagleEnn6fIV6eEX3PXkOanT2wXU07+DH\/JITbxUYnk0dKFKuFvWg3806bJLRXIh9fgV23odvRU+WNavOHb+agC7QW2YdliRJKndS70zQhC4nA30L97csrwtGBrhWPVK8N4y08\/Iw5Yh7arjtUq9JtuEZtr+aMniciggNO\/Fn5ivsmM\/MNVDwucYUZHM8K8Ssmd+Fg\/K+E87YM1fhhy4CJCBAghiLGq7BVC8+5k0u6Hv8a7xZqZe96rs4QPJhZYYSksVIScpRqYvTVqGT4lvpFqJBk\/P8kMb\/RXqNta+akNxELqCI0K9tIOHzUB743aGhMHZNAXx3uwLzJsdiOYwGPHALgDw7xkhXRjHn3blxkxyN1HjXGjqTCDNqLYNGSlQiDZ3XuUW6EIvNwIyYA+Y+U2KU5tPVhOveC4x\/1QSiQ1XLNbGHunAYUVTWJAhbF8HXrmqpMTphBS9o3HNh1\/3bAZpbUXSIAMXJd+jlUilmoEG+fspxomFQSfrL8PxcsSMJcL8Q58n8RxIeOwN7gEsaJM6g1YjeU7NhEM+tiVTt2+tahcz3jClqyB22+vjQGvHaXBNzP636V3qiJ0NfO0XXd5Dq1viZCkj1Vh1cUwWLJSqJK7CP1L46iTFyhcttWce2QUT9tv+bVFDMDo4j+w3\/I2uGdVgkIERBK40Ar81AsBId0T4BrgC5WqBqJYkdRizjzvi14zWUIwt65BklTSzW5Q8a+BpFIdhH8VibiAl9joo7uQ7sM\/r0NVWENwUdBI\/4VsINxTAluinyiezEPe+lR5sSl3aNZJpIj4eswv1v0PwtGiZBJ+jDmCCbM1JH8G5TPGk+8O0q3Oqch36IbBQ07BJfIaclvYL80lqJAnwOuQRzgDoqxam4Ij9MrYydG6xFPM9KJM1I4TbPot7d5DO7dmody0=","iv":"fdb9e57704d58ff8fea3571342202c31","s":"187916009190e478"}
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