Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
{"ct":"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","iv":"4ae764083fd5a9e670772aca4e75f295","s":"668b8ab28cb69c57"}
Share your thoughts. Click here