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Dec. 4, 2023
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Apparel and accessories

Rimowa seeks to offer more than suitcases to its “purposeful travelers”

September 21, 2018

Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa

 

By Sarah Jones

German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.

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  1. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  2. Baby boomer, Gen X US homeowners staying put after retirement: Bank of America
  3. Dior channels beloved Toile de Jouy motif into home offerings
  4. Broadway’s return marks turning point in New York’s retail revival
  5. Prices decrease for the first time in 2 years: Adobe
  6. Prabal Gurung collaborates with Etsy on home décor line
  7. Audemars Piguet, rapper Travis Scott drop rare Royal Oak
  8. Luxury needs authentication and authenticity to fight counterfeit goods
  9. With Amazon Prime Day, the 2020 holiday season is officially here
  10. Does ultra-luxury have a digital future in China?
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