Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"28baec7d3082c18d0e4ec4994861032a","s":"6870e3e51ee7a5cb"}
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