Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"236e5bafcef994b04992119cfe978b4a","s":"1723a6bc2a3061b6"}
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