Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"9a01002ef9c0bf65f14a5a9322e89d77","s":"1d2a9b18d871d18e"}
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