Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"ab947b0689b53e6339fc39798c10cba3","s":"4287d241297db0b4"}
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