Retail
September 27, 2018
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.
{"ct":"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","iv":"757a15f2e0ceb7910ccf33504fd3f75a","s":"de55fe4de34fb914"}
Share your thoughts. Click here