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Dec. 16, 2019
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Retail

Sales associates need to reclaim status as top influencer

September 27, 2018

In-store technology is a key concern of sales associates. Image credit: Hugo Boss

 

By Brielle Jaekel

NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.

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  1. Dior goes for gold with flashy J'adore campaign
  2. Carolina Herrera seeks rebellious men with powerful fragrance ad
  3. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  4. Dior appeals to product-conscious consumers with sustainable skincare
  5. Bleu de Chanel dives deep with new campaign
  6. Research online, purchase offline trend is defining luxury sales: report
  7. Veuve Clicquot honors tradition with Day of the Dead celebrations
  8. Hugo Boss conquers the elements to show off new eyewear
  9. Moët & Chandon focuses on novelty with a Champagne vending machine
  10. La Mer takes daring approach for mask marketing
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