Retail
September 27, 2018
In-store technology is a key concern of sales associates. Image credit: Hugo Boss
By Brielle Jaekel
NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.
{"ct":"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","iv":"df3e4899a44f95db4e51902844c8ec9f","s":"1dfd4240a24d3ef9"}
Share your thoughts. Click here