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April 5, 2020
  1. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  2. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
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Retail

Sales associates need to reclaim status as top influencer

September 27, 2018

In-store technology is a key concern of sales associates. Image credit: Hugo Boss

 

By Brielle Jaekel

NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.

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  1. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  2. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  3. Here’s what we learned from COVID-19: China ad and PR leaders
  4. Four Seasons, Belmond lure homebound consumers with virtual events
  5. Luxury items are becoming a luxury in COVID-19 shutdown
  6. How resale, rental and flex payments can put luxury within reach – especially now
  7. Bulgari joins LVMH peers with manufacturing and donation of hand sanitizers to Italian health authorities
  8. Beauty brands adapt to life in lockdown
  9. Day's wrap: Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
  10. Slow fashion, Moët Hennessy, Fabergé and China escapes COVID-19 fallout
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