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July 11, 2025
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Retail

Sales associates need to reclaim status as top influencer

September 27, 2018

In-store technology is a key concern of sales associates. Image credit: Hugo Boss

 

By Brielle Jaekel

NEW YORK - Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Hermès makes fitness fabulous with Hong Kong pop-up
  7. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  8. Ulta Beauty acquires UK-based Space NK
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Chrono24 names first-ever chief growth officer
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon