Marketing
October 3, 2018
Gucci is winning with millennials. Image credit: Gucci
By Sarah Ramirez
Italian fashion label Gucci excels at digital strategies while other luxury fashion houses lag behind, according to new research from Gartner L2.
{"ct":"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","iv":"2519057f45c2f4e7e0ccc8bbc554a602","s":"84d5f24f3719200f"}
Share your thoughts. Click here