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July 19, 2019
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Marketing

Gucci continues digital dominance over other luxury fashion brands

October 3, 2018

Gucci is winning with millennials. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci excels at digital strategies while other luxury fashion houses lag behind, according to new research from Gartner L2.

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  1. Ownership is dead. Long live usership
  2. Balenciaga captures private, everyday moments in winter campaign
  3. Top 10 jewelry headlines of H1
  4. Pinterest pushes ahead with video strategy
  5. New York's luxury real estate falters ahead of increased taxes
  6. Luxury brands face crisis of meaning
  7. Alternative materials – Luxury Memo special report
  8. Saks leans into menswear for interpretation of New Luxury
  9. Day's wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
  10. Gucci spreads mask message through runway-inspired collection
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