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Marketing

Gucci continues digital dominance over other luxury fashion brands

October 3, 2018

Gucci is winning with millennials. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci excels at digital strategies while other luxury fashion houses lag behind, according to new research from Gartner L2.

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  1. Day's wrap: LVMH, Elle, Estée Lauder and Porsche
  2. DFS Group opens transformative Dom Pérignon x Lady Gaga pop-up
  3. LVMH commits to inclusivity on International Day of Persons with Disabilities
  4. Porsche expands mobile service to new vehicles
  5. Why Bremont is backing a mountaineering record attempt
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. Shangri-La honors Asian heritage with creative ambassadors
  8. Valentino goes beyond digital immersion, jumps into fashion gaming
  9. Who will fill China’s gaping luxury fragrance void?
  10. Dior goes for gold with flashy J'adore campaign
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