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April 29, 2024
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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme

 

By Sarah Jones

While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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  1. Zero-waste wearables lead digital release from Stella McCartney
  2. Luxury brands head to Brazil as high-end market heats up
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Burberry transforms customer experiences through digital innovation
  5. Chopard lifts horological history of Happy Sport with 'Legacy' series
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. Luxury Unfiltered: The mistake the luxury industry is making with AI
  8. La Mer appoints first male brand ambassador
  9. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  10. Balenciaga enlists Kate Moss for Le City Bag campaign
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