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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme

 

By Sarah Jones

While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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  1. Reimagining hotels with service culture and inobtrusive technology in new world order
  2. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  3. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Augmented reality in luxury - Luxury Memo special report
  6. Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  7. How Western brands can find the app in China that reaches their perfect audience
  8. Asian affluent consumers’ mindset post-pandemic
  9. Swimwear: The dark horse on China’s retail scene
  10. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
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