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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme


While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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