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July 19, 2025
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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme

 

By Sarah Jones

While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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  1. Lucid teams with Uber to develop autonomous luxury taxi service
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  3. Balenciaga opens boutique at Royalmount in Quebec
  4. Introducing ‘Heirloomcore’
  5. How Four Seasons used technology to navigate COVID and elevate travel
  6. Berluti recruits French actor Victor Belmondo
  7. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  8. Fancy color diamond prices soar 205pc in two decades: NDC
  9. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
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