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Travel and hospitality

Four Seasons to enlist envoys for branded content creation

November 1, 2018

Envoy by Four Seasons will combine art patronage and influencer marketing. Image credit: Four Seasons

 

By Sarah Ramirez

Hospitality group Four Seasons Hotels and Resorts is putting a spotlight on original storytelling with a new influencer program.

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  1. Kering sees annual revenues sink 13pc
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  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  6. Quarterly sales at Coty drop by 3pc
  7. Raffles creates Printemps-exclusive lifestyle collection
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  9. Deadstock denim from Nona Source dresses new Guerlain drop
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