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Feb. 15, 2019
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Travel and hospitality

Four Seasons to enlist envoys for branded content creation

November 1, 2018

Envoy by Four Seasons will combine art patronage and influencer marketing. Image credit: Four Seasons

 

By Sarah Ramirez

Hospitality group Four Seasons Hotels and Resorts is putting a spotlight on original storytelling with a new influencer program.

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  1. Luxury brands spotlight artistic appreciation at Frieze Los Angeles
  2. High-end hospitality groups set the mood for Valentine's Day
  3. Credit cards - Luxury Memo special report
  4. Consumers crave self-treating shopping holiday: A.T. Kearney
  5. JennAir turns to midcentury festival in modernization move
  6. Influencer marketing professionals looking for authenticity, accountability
  7. Day's wrap: Thermador, Mandarin Oriental, Fortnum & Mason, Prada, Balmain, Lexus and Porsche
  8. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  9. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  10. 3 questions brands should ask themselves around Fashion Week
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