Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
  10. Balenciaga makes holiday statement in new campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Brand collaborations lead to double exposure for retailers

November 12, 2018

Versace Sunglasses for Barneys New York Versace eyewear is coming to Barneys. Image credit: Barneys New York

 

By Sarah Ramirez

To capture consumer attention, a growing number of retailers and department stores have partnered with luxury brands to create more engaging campaigns.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
  10. Balenciaga makes holiday statement in new campaign
VIDEOS
More Videos

MORE IN Retail
France welcomes first Case Loewe location
Fendi reveals holiday window displays
Harrods announces key leadership appointment
Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
Selfridges lights up Oxford Street with interactive windows
Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’

Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Dior’s ‘Lady Art’ project turns 10