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Ecommerce needs to be consumer-oriented: LVMH exec

November 13, 2018

LVMH brands are working to make online shopping a more luxurious experience. Image credit: Louis Vuitton

By Sarah Ramirez

HONG KONG – For too long, luxury brands have operated as if there is still a distinction between the online and offline worlds instead of accepting that affluent shoppers seek out personalized, omichannel experiences.

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