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Retail

Ecommerce needs to be consumer-oriented: LVMH exec

November 13, 2018

LVMH brands are working to make online shopping a more luxurious experience. Image credit: Louis Vuitton

 

By Sarah Ramirez

HONG KONG – For too long, luxury brands have operated as if there is still a distinction between the online and offline worlds instead of accepting that affluent shoppers seek out personalized, omichannel experiences.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. Vhernier enters Asia with new store concept
  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
  7. Dior’s ‘Lady Art’ project turns 10
  8. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
  9. Chanel unleashes ‘From Dream to Reality’
  10. Breguet debuts ‘Expérimentale 1’
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