Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"03685f86e46600c4623968172df41b60","s":"11bab797f9bbd6d4"}