Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"18c3e9c65cd7c542166c20ac6383b91e","s":"8639650185180fdf"}