Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"1a221a9f668a09b81dc25cd44fd54d90","s":"9d0add8a48a0537b"}