By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"5c1186a2320a0c2a92660b5e0f7d1f8b","s":"428af22df7245222"}