By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"6198d6a5e4077c81f0a18769daa3cd15","s":"06bcd39488a85bcf"}