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Feb. 8, 2026
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Marketing

Top 10 branding efforts of Q4 2018

December 28, 2018

Burberry Her fragrance Burberry bottles up the essence of London in Her fragrance. Image credit: Burberry

 

By Staff reports

While luxury marketers have taken to digital efforts to better connect with consumers, others are going back to the drawing board to reestablish brand identities in a competitive market.

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  1. Champagne Telmont earns Regenerative Organic certification
  2. Estée Lauder Companies raises full-year outlook
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Kering Generation Award X Jewelry returns
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. Versace hires Pieter Mulier as chief creative officer
  8. Balenciaga releases Valentine’s Day capsule
  9. Diane von Furstenberg named Icon in The Time 100
  10. Coty partners with OpenAI
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