Retail
January 16, 2019
Fred Segal on Sunset Boulevard. Image credit: Fred Segal
By Sarah Ramirez
NEW YORK – From pop-up events to more intuitive Web sites, traditional and digital-first retailers are looking at omnichannel opportunities to reach consumers who crave connectivity.
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","iv":"5fb33e2b6dd21c126504946c5cd29bd4","s":"a9a9f01cf22131c7"}
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