Retail
January 16, 2019
Fred Segal on Sunset Boulevard. Image credit: Fred Segal
By Sarah Ramirez
NEW YORK – From pop-up events to more intuitive Web sites, traditional and digital-first retailers are looking at omnichannel opportunities to reach consumers who crave connectivity.
{"ct":"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","iv":"df5abbe85df6a6268b507cd0b6936836","s":"8c385010fc46a64f"}
Share your thoughts. Click here