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Retail

Cracking the US market requires open mind, localized approach

January 22, 2019

Image from the Michael Kors Collection spring/summer 2019 campaign. Image courtesy of Michael Kors

 

By Sarah Jones

NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Hermès showcases the surreal for spring campaign
  9. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  10. Chanel unleashes ‘From Dream to Reality’
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