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Retail

Cracking the US market requires open mind, localized approach

January 22, 2019

Image from the Michael Kors Collection spring/summer 2019 campaign. Image courtesy of Michael Kors

 

By Sarah Jones

NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Audi propels Santa into the future with electric sleigh
  5. Harrods announces key leadership appointment
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Diptyque plays with the surreal in holiday tale
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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