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Retail

Cracking the US market requires open mind, localized approach

January 22, 2019

Image from the Michael Kors Collection spring/summer 2019 campaign. Image courtesy of Michael Kors

 

By Sarah Jones

NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. Louis Vuitton shares names of final Watch Prize contestants, jury members
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