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Retail

Cracking the US market requires open mind, localized approach

January 22, 2019

Image from the Michael Kors Collection spring/summer 2019 campaign. Image courtesy of Michael Kors

 

By Sarah Jones

NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market.

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  1. Luxury ecommerce lacks speed, leaving shoppers behind: report
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Tech-augmented hospitality offers more seamless, relevant experiences
  4. Brand values should come from the inside out
  5. Kering adds Balenciaga CEO to executive committee
  6. 5 tips to help with your presentations
  7. Bulgari incorporates Italian movie motifs into latest collection
  8. Emotion should not be underestimated in building customer loyalty
  9. Kenzo, Kering, Four Seasons, Valentino and BMW - Live news
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
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