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July 12, 2020
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Retail

Cracking the US market requires open mind, localized approach

January 22, 2019

Image from the Michael Kors Collection spring/summer 2019 campaign. Image courtesy of Michael Kors

 

By Sarah Jones

NEW YORK – The United States holds significant potential for luxury brands due to its wealth and stability, but foreign labels need to be aware of cultural and consumption differences to successfully make an entrance into the market.

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  1. Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
  2. Global wealthy begin shift to sustainable investing with pandemic overhang
  3. Gucci content collaboration imagines living tarot cards
  4. Can COVID-19 cool off China’s scalding sneaker market?
  5. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  6. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  7. How to create a more equitable and diverse work environment
  8. How Western brands can find the app in China that reaches their perfect audience
  9. Bulgari, undaunted by pandemic, doubles down on hospitality expansion with first hotel in Rome
  10. Starwood leverages print ads for multichannel content
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