Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"84df468a4f89dc5cf5d90b3e2e93e13a","s":"3a0656d7cd6d1f35"}
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