Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"429c299eeb26af1e849e0cecd660ff3b","s":"bd73706ba9c2259d"}
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