Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"d007173ea7104bf8ea15906753072622","s":"99de37a807655977"}
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