Retail
February 7, 2019
Nordstrom works with a drop shipment company to manage inventory. Image credit: Nordstrom
By Sarah Jones
United States-based retailers are missing out on billions of potential full-price sales, as miscalculated merchandising decisions and unexpected external factors lead to markdowns.
{"ct":"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","iv":"26a58730f388444bd8b2edf6a83e56ad","s":"272fbe91e9542b9f"}
Share your thoughts. Click here