Social network Facebook’s recent brush-ups with privacy concerns have led its creators to move towards a more privately focused outlook, emphasizing confidential conversations and heightening encryption. But where does this strategy shift leave its brand partners, who focus on visibility?
{"ct":"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","iv":"92af422b7868c66be8d3b943d5f19421","s":"549be47c51691967"}