Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"58e72e0b83c6c72fd81358c06e676143","s":"8fe8dac29a7c37be"}
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