Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"2b7a4c01572bbebe3bb48b235e120ffc","s":"cde5d63bb315eef3"}
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