Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"8e0ef22b82eb3444cc04158829d93ede","s":"65eb4327d574d4bd"}
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