Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"0fd5a9832f3362c662a3be2a34e7b51e","s":"557056961819bb27"}
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