Luxury Daily
The authority in luxury news.
April 30, 2026
  1. Burberry crowns student winner of Reimagining Materials competition
  2. Blancpain opens submissions for 2026 Imaginist Literary Prize
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Louis Vuitton adds Berlin to Travel Book collection
  10. Luxury brands launch crossover ambitions at Milan Design Week
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Inclusivity, authenticity win over modern beauty buyers

March 26, 2019

The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder

 

By Sarah Jones

One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Burberry crowns student winner of Reimagining Materials competition
  2. Blancpain opens submissions for 2026 Imaginist Literary Prize
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Louis Vuitton adds Berlin to Travel Book collection
  10. Luxury brands launch crossover ambitions at Milan Design Week
VIDEOS
More Videos

MORE IN Fragrance and personal care
Coty’s net-zero plan gains SBTi approval
Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
Lancôme seeds longevity-focused skincare with 20th Century Studios
Regulators in Italy probe Sephora, LVMH for youth marketing
Estée Lauder Cos. confirms merger talks with Puig
Coty shakes up board, announces resignations



RECENT ARTICLES
‘Peninsula Time’ platformed in dedicated campaign film
Louis Vuitton adds Berlin to Travel Book collection
Burberry crowns student winner of Reimagining Materials competition

Luxury Unfiltered: Luxury’s listening problem is worse than the industry thinks
Proceeds from new Prada collection to fund artisan training in India
Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley