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Retail

Loyalty programs should prioritize customer, not sales

April 4, 2019

Sephora invites its most loyal shoppers to its Beauty Insider Community. Image credit: Sephora

 

By Sarah Ramirez

NEW YORK – With the boom in luxury ecommerce and high-end direct-to-consumer brands encouraging more shoppers to experiment, retailers have a chance to rework their loyalty programs into more engaging experiences.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. De Beers supports Desert Diamonds with bridal addition
  10. Sustainability’s next act: From ethics to economics
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