Marketing
April 4, 2019
Brands should reevaluate how they track consumer journeys. Image credit: IWC.
By Sarah Ramirez
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
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","iv":"0237783b6e66daed1fcc632fc942ec9a","s":"967cde4c2ca3903e"}
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