Marketing
April 4, 2019
Brands should reevaluate how they track consumer journeys. Image credit: IWC.
By Sarah Ramirez
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
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","iv":"7ac9aac878fbb97ca61a8e8e211593ce","s":"3bc2f0a50f9ff6c3"}
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