Marketing
April 4, 2019
Brands should reevaluate how they track consumer journeys. Image credit: IWC.
By Sarah Ramirez
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
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","iv":"e09ea5438783b8a4cb1951ed38feace0","s":"4a9e2653c9a6f4cb"}
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