Retail
April 8, 2019
Fortnum & Mason is encouraging consumers to reuse its packaging. Image credit: Fortnum & Mason
By Sarah Ramirez
British department store Fortnum & Mason is going back to its origins as it celebrates reuse and upcycling in a multichannel effort.
{"ct":"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","iv":"52a674e6d64219c52748f4589fdec838","s":"457185b1e0a003c8"}
Share your thoughts. Click here