Retail
April 8, 2019
Fortnum & Mason is encouraging consumers to reuse its packaging. Image credit: Fortnum & Mason
By Sarah Ramirez
British department store Fortnum & Mason is going back to its origins as it celebrates reuse and upcycling in a multichannel effort.
{"ct":"n08+VGQ16+EcfZt9U9TU4rARd+hThRLfxIkr\/hWfdG\/2smM62GWR5GwzK7LbPSs4Tv0PeOn5uVc\/1fGk3cqXJdkqznLIxKLU0drfb\/w6pZfqG5F6ePlz6AfARs68DHQ\/+q4KgqhNlyUNXlnD7BY67P0jPytKSdNlhCX+GB5CQzNjvyB5+W6rb5XtXDkaDu7u\/++Pplg4FrNyv+zXsPBLaHfaG7Eec3sefL1zAsDjLK7UKa21tz3+FSGT0g4am5grCKLJT65hQ6kG9bqsXbnCmq4mT7F3MbrK9UFj97Nx8ivjE+jCLRCLMpfsR\/dPikJt7eMt3W6gAiK29ux9Cm20D+dloNqS6X2+COEwyHSYTbxji4qlETW6UNUREqpYMUFTRdbntvF2WIoln613y\/eJVx8Od7IXulvQ2AUljb9tNVMHncaWYkqGj4LPdZklXUXJb+dbh+5sF8fFxrbhDPaAsYD7k44MCvf0fIrEBcp+wEpOaO+EOJvcjnsr1sme\/TPfnwthW3o+A2C9REnxQ7iuMRMKsaPoeMZLx397WZHsvsk9jHZ\/aygelyFO7KsdtHqub4SJ+7PqSoJq9JwcAxBIK0FFUsB9F34H+K5\/T4Bcd7uUxK\/mhKr1qMo88mGjcPexJvJ+dWrVj7utLXWGWj99cTCubypkm8DueSZPNd8W\/cE3OpsVo+yCvHIlJgLQ5dw6oHQhgWK4DIsjQaXxVls+OQS4K2fEXfL23aIy6iXaoTmW56N6eE0F9yl8DmsUyxUkoilaJjcOFbw4hD8lTRRXAL88bFVxrrHbnlvt7zUSKxTMRtyG2VT9oBRbDFlivRHgmeqvq4pOrSJdS8RobwPugC7v\/vO5J5F1e7rCex7bWDwg4m9ZQXdXQfvgZKVrTjw8rOoe6BSF63nGK64c3VGBy2LrRpUqV6rOvGxA6xbqgx9pe3Dw+UWSjabem+BwwPP1FvuExGPXxOSFGv0OsimxHiSkbiT9F0Rw5iVUG3CDNgYFbyWJXXyx7zYy0iKS8YJZUd2t1ikhw7K4BUaFWU5cJaGzljhyO\/CWaO8wGaKITLqXOG0WPiRn2+LGOBwJ6L7Err1sVwmQSvpKC7ZUy4cOIfkS\/gTLtp03WqPYLseVKTJ92TERTg4M7H6uAkoscxsudYmbocgyMWmOOynaGdL69sxWVyCYpotN+8TEO5TLcPkNzgwoXvsQP9EcuF5Y86JL5xcKdpqs3IN1wM2gbfd05Cb3uicuajPtRglPG8LAKud7dR22vDL6A\/mdqs04wOXd7qF+48uQ5aZSk3\/wVl5+ELTE2QYdUcPoqU1ZUi36yfxhTFcvHLCelMBhGFRkJybhmyBsjPFR\/ON0ZNjZjjB7PpU5OZwxZO\/rardSobZWfuqqHQHRV4VCWEZ8BMsr8LhO\/uDVMSdfRgAfOqlF6vlfabUt+O9eVwV\/rIztwwL8J8WK669JgR1nGi\/QUKxzvkjDRIXjGCugdWyJvyMTJ0+SKl5LB4m0c4cj8FQdLCBMUdoBhRBwmxkwceF5jexDTLvJTzjMFCt8eCpr+BQDQBL7iWHwylNO7uy1hXJodOohTONl+TZWAJfIHZc4XuOZ\/uuWgkeidZuFZYioZc8mBFn9TFqG3GHrT3I0KSlDp4Vk0H1Bt1NnB5SVuHw1C1GhuZv\/lHOLnRDQ5\/0uR9uKico+E0piIQ7SfgYYPkmwH\/Z21Z43bU0CtBTrwk\/\/0Vlm3taFkf\/JjOXk0Sr0S6Kq79ZlYveT7zIusVKfve7RABHtfOVW0p+II2seSlPEAXkGll9qv2FVyRKwy3ky3\/Mt2+fx9vGOsXYVEEPGNQXL0uf37BZGdDcjx9SWvIPoHckNkFteKixeeRj8ThPHJgWlTveDZcn44cW7iaaHBzOEjmf15SHFSZDq0b\/KEnoZEAkAW+9tK\/\/uzv7t3F4bACLiSSchU1aVCtdbNObBY9YyxoEskHdWy9DxEi1xUzfKz7gcfjNdqFegiYQXvfO2cZKblxuP8fBlp0crtqZ923YtgumzRNJlpfptP9eTlyblMvoRnALWfgDftPL9Gif9BLO3lal+AqwxEve7Q5vag\/4lBvj\/s3vT2YLRl3JdbP0hT5lNXJB67JveCYhSxgoiegFAnN5W9hhONMOXDfwIBLZidQRt9JfWTRvlEu9a+Lxf11QUZrMeUH2IhBtKDuV+IxaV8Ho9kGWNij0xAeDBJWmrPGsIvkyetYLM9an3sd3k8hJZ81Qr49314WczKfHrKIH8dkhTRI2Kx+bJHzPaN4t02gyCkCKQIHUQmcixNfPbXHGZLe\/Nv8BHN7f\/EVWQH92MasHinJ3WkE08fvnBmNJsck44aSFntmCb3lOfA3Rg4dIWtfzpuOvRo2YVzYs\/lVnPk69p6tNoGi0qCtPTuWc5zF3KoqDly6CAE\/rcvA0+UZzOKjpZ4TCvxdAocvwDOAT5iXu8cft6t9JgA5ikB1icKtQtIBTy1L4bRLWEJdggGFKi0V+rslWGMRDS59IMFmTL7sQcfJY1ZafA4bqstp2\/QeTR+zGU7nakqUzAtiEYKzk1LgOWOXM\/eDJFoiGKSgeeMiZrgdB+63\/JWGLWHfgdKgCSPxBsEpvZ5177jFZX\/DVXJVdYiYMeP4VMzsd7kRTfJgGGPBZRko0bzKe8XaHhfKAqrQjOOmBedx3D6bWfIuES5urCCVvhmRJ8iuCYWUQ6xS47ANAK2bXYke6Osepws853HIcP0P0sdswUFrUoUnEvPu0ezzLIpcQbhFJSNlYTHXSvmYIBXr\/NuoNmeVa5JrQvllZYs1TylTDw1MN6YwupfkfMuqzdoRwDWNtg6xxlvcuqMUT5H83iWaxiesYgrrCOuZ+Ut+O9J+rMVkmNVcKXv5HupBpv\/liXJWgoTi15eQ6wIfOwVveLqRwXh4TVPOrwLUXxJdtXvS1gfvSj\/IztONpjbUsbC53Lg20bAQOV0Kr+JiBNenrUrvw7w3aDuvuNPg\/6NG1KmL+7xnJ4znWghl+X10onC1La8+cFtdPsFn5fy2nghLeioOn+T2U9m9gG7BwLvZMZ98mS315rSGGfdblnBA6oDHcChUEk6ibWzBmtp3TQ6NJbeOAIn2+bLF06mnd22k\/g6FrpbfXPZGIuUdhzCHR\/3ZaRJwUUy5ZG\/BHCw1izbSggfTh47TW7cQbC7AmfLRawxFMCnNBDH9iwxCRldgI8dGC\/t98tqk22TH\/vdj\/0qUZ2OO9VIqGd8isoA+Gtk2Tp36iYgYCPhm2dVIzTwHDJjsnRLlYDFJZN+Ar8d\/xOBzhkS11BaylZmTwaNs3QXPkW4kUIVhV0MRLpo96CZakg7sU2hZDjVYMiw2VBf9rjh1VwWGZ6hntLJPfo6J7ykp8yyOouQn271B7FSeHznRtt0OVbNyRA7x5C1dhRDC5TZ50MMP13vWobLtzM7LCHAvVMSCoVISfZkHMzwW45A7IUCUBK7RmYmR1PuXJgsD8GfR2irrfbFZj07G9scuy7rCOvkDJBbLadAp1wFAme+tGrXVdzwTxITpehO78mHgTF2VDYzKz+p+h5wzmctUqnks51eWq9Xl+QIutfxchK+iQBahj9XiB9J96pKzWezphRIeolfAlbtU34Q+hoaXhns4CYYc6cJWOdIYX\/ziypLpl8bjVBg+UIJDLOqrt5zGqRZ5SnjZXan1aXOPLm\/Tje3Bp\/hMGnSxAYi4rRFRUkYPTjfGSvTwObhHFaku5wFMqrTa8z\/499+UlgD8aa\/hLvwjgsuv2OtFGtLrinoDUFHVXCuj1yIsgF7sOPieVB0HLiwWdKhaqm62BmTv+WgxeMqeHrx45LCfI1OKFuTrl8pWPoD19UEdNSauAPEQFuFtAqZhBrwxMl7ft2XFdYx6haaMDiHHr7sh10ViCzw20MRLz73zJISQCH\/VLf5BXIrKiZVO131iTEHUP41b\/+xU4PODdwhx\/EfMDYoF4stbEr0yVuhE2njBou0iqUcOg0FI0a2ihZVXn4YH2QOPf\/ymIXedZuQKEuVOh3BAv7QFWhOxnR5Jlah+ncEUQsqbYfr9cVwN3QM+2\/l2JEPqWcUaf+zbnPeMu0htlBcUTdRrfVKCe3T+JyIU19lPgLBMqy0bRTtgt3kgy42tmsyNXCzrRK+8uZFZ1q4ryyZ5MGDcJ04HwK5SHsTegprpM4Y5maoZ0ReAcLwv85aqaHCCsL7QDnVRlWcFy+Nl0lTTK47mh47c6wssj6++566YNgcqWtVj0UkYgjwp4UBPiS5LZSOEf7Lq98qCTqr8VKRuYVoZl6ef4DUP\/Suyf3z833oTsHgf3\/3Sc2QTTX5gyzfmsX+D7biD4x6NvH1Gs0QkatgO6oi++EpmdTKA7RWiR7xi0Al88QkBLpVC5uJJ84NDqMxrSMEv8XTX5om8yASOTF4y\/b4pHKZFhe2xh19q9lH01NG9TVJf6qcotpBvlFH9b2uTHxEPLsejSmRO4RPL+LbLOdtLCVYhRxVEc9253VE3iXV+BygiWJLIWG260JwnAysmbyumT+mFnbjy+4br8E3XOe8IbmtISKJnWSfmeecHsvRAdkHdhmxqfT9DGwdsN8Rki0nvpPOaNnqBrTaoJCf7GsX6hmknjb3u01LijIqhiJwq8\/P5NTkeqos4dQFwPKm8QzogGJu0CnV+ZMrAnR7wdT2rxKfpLjYuT67pU0IRQ7t+uENdvfFodNaR9CMl\/vWzD\/oEEersPdVH99sP6BYVWLrGx9TW0l1pindIN6gvVjB6L2EGCbNXjNkCQ4vd+VSvTwF72sVe9PDrQrxIAFpB3irKkR6jQs9aU3J\/yrbUsE1dE4tQUkPWnVUW14oD\/XHoc8mlGvYdc2EkE265ToXPA3CqX9ifvhGQUAipoEmhuH0Rw84nP\/oJGEIlWvR9GHfPwa9DIXHDBj6bo4yg0MjWBqAQNyPBL+XMysBqs\/A3Mxr78nWKoyD45R5aBxMzhJDr3Lv+Rj4AkK1RC3KbLpAXDQ6vQxymRqCL1MbEfEpiGrgFqIH+RU8silu7qiy\/Bnprx0v3dh\/Fxcwdv08PlFxHH0XMHPFIUKG3TKDNjhnxlRrvIUnWmMXWs0QRRkirMixeYowVRsBfh+t+Z5edS59DeyYlgIZ8oax\/tZsrk5Q84ZMSVIuRKTApvdo93Y9tDUOR7dm3s8OTXjPalcuR2nOV\/BktDXroLvdc7kN1OwulEOMmsSfg6HTon9caKIfsQ5cTgkssXqXXaXoGTwJyRLC9ERayNPHUR+0nKNiX\/uXfL4A1TBjLqzlUO1qV5+qly57xTPWjmyY7+72wXoN64voq\/izbkx1A6X0KAd1oj6bllp2lci0QfA\/ceuNkmKFOehYaVwdwELbJE+FkiOXkTB5iecS\/Mws47r4NOF2X8eUftHlGnyyP+wfe6fzhOMSI0pi3T+Vl+yJqnJSgegVCawydItFiVvaPQRHjHKmfM9CxljLqTWWPol0OGuAqqOG82QcuKss\/STXtsPH4FRW+tUtX00fVtEjdGclVAaq5Q3foeEqZkWhgdo91d4ReRO72BvYHtGYosfvn5yXcANUQgsSKeRohNnnwtLY4PYfsVyKEV+FiSnMXt+SwZdpXVKqnBrDtDFbdhO6mNqUzXPg8H8IIzRcUY2T9D6kwKUeUE5IZqj\/yw0xm0Hwi8epOQ92x\/s0bzMEN6brJJPjmMALffLN10Svkiwuvwc4VDcUjPbn5a7WYA79Rqnf8yrsBpAG4bPZSfrPKLHpuhisvnttxoTqExe2\/p1O6o39x85KxHM8a2J5GOcusvJ1GCA7aHuvf60JQ6R34nhTZJ8v3jiGsNUjCq7mvJ6N1DKNrCKs9km7wWu1t22BS4wweiBYrX\/dWutMxvzoFyEgOx7v53qIv4NCsOwdaCqYZD1TQuzJOPNVhBhUo3wqrOD1V4P8kX\/20XAhgkunubrGILumcDk76umycrX+C8r2yGEzpILi+dpz+vP7uOQ9z0syVDNkFaWjnJtv7CRXEsFOjxnhZfEIdLvKTCI\/1equvfdQreGJFV\/NqOp\/nny3JjP1+4wmjozMnXLPBUzENoeU1gG+ax9nZ0\/VQ3QnvkmKqz3KqCiaQi3pVC6Ogt7P27sokX\/navDbUZqYLSa\/5KfscTuZUc19TQ8RVJtEn6MioqkMZe1OLhTV504SVql0qOf1Tgs3POcQA\/a6TWD69THMpvYs2ztnqF7ahyb0ERpm0BLkexLq6\/UzNVAEbxj1Yo4fRXfNf+EE4xHUVG3y8BdYBeqNW4o9O3AIBoM87Lm4DdIlmy1900yhqSRNI2vmU3s1U8UnSJueHKtpglloFOXSfYQXi\/ymHJzf4dip7JybMDpIxapDclCAUTlhLH84yiXQKXJguL74gGzZzpZFCOOKE85R\/aDWSK18gquDgfuQBXBKBeij5wQuHa6iRxq2RQMuMai+ZwRGThIw4agCf\/mZmdrjp1H1GurWSR9XSWdumFgi+34qbMo+n02wUPbcoUtq1ivyrxqS5EXq\/JLWm9V8VMzzo5Xw4YU3t69o1U9qXwIhV7k\/6krPUQqh1RKHFwq2lK0mOcWsH+akOd9mQoJcslmpSv7lcT+P0PK2ucNOm0pnrHOZzRGRg7K1fnPnw4LkNfDFz0MFVhRI1lxoSoSsbJyRXME0PFkcH7VoN+P3Je\/YlfeCDCYeNEDrCqeQ60y9GPoCMrDpOz9QwRQQlRzBq67ZYrcZ6neml0H+AacLD6MylKUCRZQYqMLXtZU8Efm6KraIZsiK\/aGhzB+1rPlQrilHCcVleMalNXS6GFzOdldgGpt0ZUEN772vW+Fdwt3J26hl+oePd\/zGx1+SZi3K41pkxSfaM7hY0qNB7sSQZlTo\/xQsZTRp7kQPNwYeb5LGRZbOve16R7fYS\/gL5Mhk8PaZ034bccP6AbvJtJIK9NNAnWCPPNYGbmOMJj41ZtT3bHkbiTWZ3mtWZ9EcvL6OnndGVGGkXdlPkdASAVeOkyexfNr1yXS5foRpH3NPO23+jhg1poxQXrpN690JSHbtM2JNZTtNEIpTkNQ6wneRP6z\/BmXIO\/KmEG35Avb7+afkaIqDxGFksN\/heXchy+EWozK1avCZb7Jxa0LlE2056vTEuDHhuUx57nvAQ+I\/GBFQVm9j9nT0puPTxLHg25q\/qItrZ0k1pAwClb2tTj8bKz7Ra+iQurdgouJvUlsYWSh++QaCSPSU8Mdp9CqaAwk3z9Tqw7jCQafqt4d0ZJWDzMQAbUtzTUqiCvLVUVsB4bhJDhCd96szwle3VXi05+oDTpRRif+hOrad9pkLvNILXlk10bit3\/qaFxFgCyZmIfjQz\/ibCWqbYaQBhQrMKdPOOv3lWHzl0zldGpUB09WPZMntToQ9GpAyIdiKaNpTbK0E4ZP3rRYIKoa2ZlY6eZs46O6yOiSzX5slwQMpjTU9NTsSHxCYYELbgri0UzTczZXzbmJm5oKueBTtWM4QQuzjaV3FlHhW+quWfZgPbXYC4C9DRKY1fTBCbMrab\/4Z8ctqpf86rc+lgUWmLkHkA1lD+hDf\/c3pq8bsh\/uM\/wgT9jzHuEwjXcRMdYI0YB\/49Y5mOabx6zxr+TeGeQzD1YpogdpWb2J\/jXWnMicf978I8zN1VoiJTnZnGtrKKEyvjF3fNFX5vfBcCqD8Wn1vHYwj01Nh\/SBao\/jF9q9j8vSn+eGVgKiydZTV5a06yheK5wgVWmp822WR29LMm23\/a516f94jcDJL4KpFVqlgXqn6RsAcaQLPdRvRP21VKWPFhEln3J96OCxrxckWpZnjcqBaUQN3isRpYIFa85z6Ok6WlUv9G0eDhZT5RBeFNwuPAAa7mPjMlBnjIfF6M\/dhV0akk5trY4Fh3ZCMfgsCjj1zutnNuTdbvU2zA788egpWjGjCwshG1+m8P6OW8vPrwDven5eSkcQu\/Nmg+XymYztnhObG8AEwaHavy4WWoMBA\/t05k3mQvTbXPaFHPOrkL33aQrDCnlDT\/Wo2wM1Li7smDWseRDR\/38S7Y5UREwiFuXL7iL5WFVHfP8ZN9Cnk3\/kv6w21o0M+9Rmozrm3BdLREoEXaBEIgNk+ogssy84DDp7G+UNn2a7nr3+HbVz4qd6UYU6Bz8EoYiMkb+2A7MqO3kQx\/YvVTltENAF1VRvjZSB6iJOAAm\/Hljsc53irlVAC+q5YRg6+9ym8Mr7ch5YaeSQM2R0i3qZXXpaLpsPzMFukyEBbLBb3BzZu9uukbYUcyIEL9IJFy6vNCbt7KPEbj3cdrYwsbtqm9VrSA==","iv":"134d8dd82fecc45d5b85db77578e660a","s":"4bcd64365feebfbe"}
Share your thoughts. Click here