Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"a3bdcc12de201372c77ea504a69eb11f","s":"28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