Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"742f77448c3db19e6ba6eb01b69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