Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"950e4881d6167134ef31bd74f5b35de3","s":"ae72d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