Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"d4fb61a95e6adfa3c7394d094d0da210","s":"bb39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