Jewelry
April 11, 2019
Tiffany & Co.'s Believe in Love campaign. Image credit: Tiffany & Co.
By Sarah Ramirez
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.
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","iv":"37f02d6ac36f731249dafb1c2a67ebe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