Marketing
April 16, 2019
Almost 80 percent of mobile shopping sessions come from unpaid sources. Image credit: Swarovski
By Sarah Ramirez
More than half of online traffic to fashion retailers comes from mobile devices, but an overwhelming majority of views come from unpaid sources.
{"ct":"ayBZqj1d5S39dfQ9b2f1jFWMGR7DupgAazadso17WhtsE1rpF2U2Go5osdqHgnPvmIhxEFaFTJ4cKTs8b7H8A99L06AVSB1oHhPdmX4QU2rpp5c3OMetHyZKN2K+4ujVusWlSn89CsJcXY7ruY\/42BISt886s55OEWiixI2q+uv\/Jtj\/X3rcP0UkRvC+ETfBouPL1dDQHJbYCaSuKHPMc2fzUGE12p7lzFtN+k3HMekhfdaf6WaSbmJSffjitxUpB3VoiLYLl3cf1e1Vd73Z7p0YFhhQj5NS5zeizae\/P1OgrndNW7LxKB6y5PoaCw6ZUV0Bg9gO0jxIBQv11NfNsWSD\/riL\/PtpeT\/CDGsmjFfcVhG3cNWrrg6wje+kaVSIyBuiHdDtYQY0zWjFX25eL+k41nUVd+LmS01hL1sV\/ySwStbTz5yVTnFY8w0GL277Gw8ad+66v8NtXcbuoMg2li2eJSnoa5igjcxJyF6tEPiOn3+PxnAPHHGezOwDH2ZfywsNLihuwbT+S1wWmNP7zfIjt3Q6Oo9uQVsJC3DeBtLsVCz1JIpWUznNlti+dCmLOdhneF91il+QbPPekbjiImTColPZ6SiMC5GlDAbp3F\/3htt11vZjEjy+dQPPnXLtnPXVoBwZhI26u21Yt8V5n7X+licDC4pqA33ZdlIy8sk2h0Yhpf86mLoDvaTE4QzyhGOZ+WDSkE8Dv27nb\/5cEy6WorgTItyMqix16wJE60\/VEFh4vosU4VoZXZOIIIwqvG+EOG7EAGutYDesB0zPelRPgknzaIxtaf9+ME8WAGTBmBeY+hDIIH5SY3oYo8YrRj14TwRQSDCcvherpPNO5W6pwVKyGylir5XoxzGE\/jFG8vd6IEM8LpoY6kfb6oDUqOU4xYHH3ZRGjim6mVKRDoUmLD4dcivUjN5T7Np3nbAkI1fWuuSbJtcF\/sSK1lRIfEAJ89XONNaBpdvLKVeHShdaSlr3Mn7M2MwPNNDRd9jJnRLrCnKIR+pOq4Dngg\/4lkC9da+Kj07g+bOOXPNlycN162h+V0eKX5HIICbgl\/QoOYUlDYwZ5ZAJX7Kx9SfUpxKgfmH6hK2O\/UB9ZeciOZ0QjoXjpEcZU9fl4zo1Qk85WOU06dAVTGZIF54fQpvp5UDuVliLNNYboFDpkjTlr1wdSjvhkW+9uhllkFXngs6JcTs4C66knFxUzqeVzx4TJYImOOl9DEJoknmPQOc63DkNK+OfoHZLQL52Izf4JdkeBrHSjYwTGxNz4yEiq06JfnwiqgtvJFm34bqAf6fsd8ynYK9EJcM8NVrQrGauxpkABsQrr+ozNQu0UdwAQMkAVn9mnwj6iOyYAZH4\/3JIiM8U9EJkQLy4nhdL1c9QDW0PXv4DYHI9AC1kc2LO\/xlCLoHhH2T3jc8tWTE4W0VLnivabFmvRvfvRek0b6E+MCa3sBen7Cwyk7ruFMdAb8LNvXLWMZn03BqYCl0Py9TVEfjXBkJjjQCl1vBMFLMuU\/vF5f6+O7yh3FnsIIjXCW6Hb7131Nqukzs0rnK8C49M6iy3pBNACqHBSWRbs0wymQECfBofXW7J7jJfBspnx5KyG7MkKntqOM34A33yU+ID4U2XN7+tjEmYdMIx7OCQqsp+aL\/UqVwWBAkqFaJ857fNlcSqj261YaQfgJnJ6khF1A+ihwHnhrM3EdvDCOxo4ikvKb6e3ratA01N0JV3W+FDrdnQz2T9hTpisTi413vpHDZ0AiT9ncRC0VgvGOfmCM1FqVbL\/pRuC7eGnugSq8d0S8WIMMZdj8Fi6xRAKtdsnBNZXU7GzC+8bkIk4pJ6t+1mXvUf3YR4WN8Uf97MkktJXN3yeWOOG\/ILtWL\/w6NOsLOWm5pMSZE2OkG8pMX0YbR2wvsASJ+\/dzEz6cANp9oGX08MuttV9u\/5x+WGwHH8k6gkRnf2Q6mlupX587hRzGmWTgCQgEBCR1tn7LkEv9vNubvIz21w9Qmw97jzBoI7mBZbEOpACCe1ZhgTmdP74dUnRCmSihYpnKbNu0aMHLlwS\/U9tGWJKIPq7GXV+81OOWXtH0Px7KODhxilt6eI48DYeqSdVUW9x5f81+G\/qLv8EcYQYfP9vMGb2dq3ad72+aZd8wxHq6yfA8IGoyJz2qOdDu2W8L7EJZ6iInQxSBZad3xZyZSEEb4FEkDFJ7P+Te2+Ywz8fUh9iaYzr2SVmyQEtcpGOKx1rzinABX1uenn0ObPDK0Eh59aCZooSlPooMj8qRuElXyfb0Dtusp0V0yOI3olhNdo8sFOxgV4cMjqeForkfmSEgILskEFMh2kZBSUwQ6APR2kNY8znqXAJM\/FNN2fGYMsun0BnKt0pmnyHesUQji2Vc4EwF5WmlELZQWihs08xD7uayRxX9yc\/NVLjNuxVg7Oas7utaCv81vwrDtHEqpR6PjB4gzlK6dKpkZDSMC8BV+OxJdGI2j95ekG2xN8CvoGnT\/wtUPdki4D5cmV4zuuZPkDpdaw8MCZT61kpJk+7Ot\/w2M9hkmf71ljyrbino5Xn5WBjJzvsJAfnAFqodNPCOft+6hzulgNrJHvQXK5d6p8SW7vZTxZPDmgfBC7WEu5NShuVHTl7tPuyPQh807kx1RBb4ASw2Jrz2VaddYBZg9MEm6Rc5wQ2ge54lxn1jKXSPt1fsFqPY3Vp9D2HWOSpKrnDqSt6sRZWQ1XwnczwBzQUaDnm6nIEl9wDNtjuZkII4k6\/OVmhdjboxTKlaOZ4Sz7UkftGnCGlDpyUEtXdn3E7VKwFyByXj6qDt7nE9GdMOXABur7ooPRJYusjQaKI\/tLiR9gbzGRfoDoTbo1CPNFY+5B0mJUd7PILrJsW3lGxrYW\/i6TR05DkJmBqVUQVMHWabkF3ZCETqGqLsU\/c6uvHictbDoAEh4jpFOQ8wtKx5dLqHoM0LP7\/px9cRJKWLAIHsCMCGNyywi8k2FGC+hs8DAKxlwE8Xgf4a32e94TYExt9Tduo2XT6VVdIoDO+vEg+NKe6selm2eCDur5KHSlnlUXUazdGRHkEFj7nCTbujMOCgQCYTZhe\/iIAXZoptbCB7z6xUyUPcnG1WKnxTg4A1wj7KRSR4ewOGEU8yafIx7ds+cMsn0fDHzZ+ZLgIt70JawTot9LWTZrgtO0ao9T6Qi3ODKWQN1TvzTruOAoB8OXzFtMiR2K\/vcNNtJhBD9H6NZPTtMlC\/xfmeGNwAoberY\/14QdqksyNw8evIhpqyDOCEO9W2g5AiN0LZvN8+DSbCaw3f8\/r7HM3PmsvFiG3G9itB+ihnTLrjlW+WuMXnI6aXHTjX\/2fTlNEBUppehL+QXSLB6S12GO4rMIN7KxB692d38SQqLs8hB9psPF4j6qPIxhjA2uFbj8geTKHiHrdnQPih2p4LGSaKL0tpAbywrzmgQQ+6lsj\/f9jjgYWx1dhnpszg8bdHSgN7b1EC8I+eksFEHHLuyje5W96j4jFdR9uqzEpAv5NtAwBLbbuE+BuxaxYHKPZQ5oaNz5ydoZnaERbnN9dWXkwxlMfcHD5E3aeAWf+V0sEWkMdYd8rDPB4FV6IV8E+92wT5neooGXQjWNZG\/\/Pu2qHHr3G7WfJX2rCOYS5i6x1X1lRIF8qHts3kWusfIQGxDty85Ndh6FSUHRdfbvlwmrs9w0Zlc7zYIZ6W4OF04HNBVyTksEZpHYr4YJNb321MGnzh4PPzv9rUEYZFRjBKh1HIAC1pjnaPBOpnGy9Zg3JR+jRKYkq6c8M3qGw\/4iqJ83OQyULKUHWq1qo2wemS4XzFJ9mvBd87VFR+uB5Sn+iKIRxR3Pb4ciFZnAouHIX6WNiEkzqgxikhI9+BPPTnv+NtiQuOJyXDGuKeuI6QFlQvD2fSwap\/28LIeZTubCaT7X9LMhTDTZqadiOjFNalmqvVKSXFDm16WTSNq3pfKtpbtiUOHuM1xYHv6gi4GO8Gu9Ih6kUSVyHJBrj8DKvles2UnKhwS3A\/dOVkPE47Xx75H+i9AD5waGRayIF+v2PcuY0aYYs+bWsQ5AhfJ9b5mtPGCBk6O3GHxhJ55diOuz80BZUA47e9uBhzCNKL9m7VJOopf2LOeh\/1DRCHL3jajdfSPoMAuHCFzr75DTQwtX7zFAjfSFcKBT9KHizg\/jy0JGRaysnlDFfjoCLieGjgMrvNOrN18ASlH7P7GhfiWsQdjRxFduzb65Ik9RVQbBc05FzRSc9mGM1gmYhCsUog2QnwpoJ9g43xhPM4iyM0id4CsBNU9+rccYB2PlU2mox9Qd3FESQ6xs3PdJUHhQ1SsnWq4pfLNfe0QHUzYtmJWXAFcaOxmveV+chVpEb\/hyIpNvmQjsb7zlkn31vmeFlOCQyWVBFN3BAh5iF01nWCeO0fSHMRdh0XXb5mTcFOU96gPC2zTRwfM3sNFHhqK5mHYyLUCME6MR6mCazvB40fo6GTWReIaeRnW64\/E3eq7FsFcDly1ct9FZwNBqenrqj2yIqswD5lGoEwVLqdIvAuW3ySXu6JopJun7TVbHDnGb7m7DxikzXR79VFMdfOtuRmWoK6SEtXWRidmf9aQx9r4f0uNiTcRzPU70jPwrRTW4rS\/oKJQA1d05BzDN7CtmYihUFCXpm1sVAZ8jSuBojbPBc2VnrStXtUltUSx8PTB44ceftHQix9l1kbj5QuhTlptfTOMWzMb72bQpHQZsSS2kvgUGdrBTzZaBHZGxWCE7DHPkgV\/zwiuNS5Hiyt+zxi\/KDq8KmbXx6mw3jgEmbo7Ree5soFVYgDhQfZEKFjQCVkAMjxQir\/EjE6IovxSZ0b9fEC66cz6HpjynkoQciKAaz\/VODn8HwC91vgzNuuIz6JW+KXBYOpZaFkX28V6mrJF0VWfpVOwjyKTVlEu5pok3qidQkQAeN3EL4LoYLe9oW573oWb\/lQ40RbDY6QjmqEHh4ZM5jLfPMM2k1E9aWBQG3jM6spYSiQNwUeYFyIggT2Admz0M7X0mUDvh4SfouOOzFRjDcL9Gs0sAlr1KiIZFO6EmfkXL+Ac\/mXLJxLZewOi8VjeTqvqDL+YeQHjEykNOcpdxkAmOCbMOm9KV0ppX1P6nwe7oRAkmt0BiNgONik2EY0ptR+cunBo9LzHtCPb0kzNS+Ws6fKrpMBkSrsMFYZ7vrI6uFX19LBNrbLyWdTrzi0yW9Dxpcx9G7g\/rwf14mr96U\/R\/BwMQ+NG3FiRambBWEM57OnXtcT+s0jtrrXZ6p3M5H6bl\/N6hxSrpniCU17Wj6zNKpXoZI2tB8utK1aRLkMTZ0QRcf5uZDKx6ZcN\/+jYBNnhwbTPcg62pwB7iMCEJzm2oPeNGshSyx3fEqo3fFF7OEefBjUd\/BXhEHMaKRcQHIV+XdcD5JUY6UhIuPUpmNVv6c55JKw4w29MDsdHPwxwKUFB8yJUNmSu\/GQWnIvp3erhB2QXNeVxe9nmhgYy3ylth+FO8TtQYpVp\/t53G2g3D2zr\/eHgF5tZ5dIWPpxs9hNeZEMcoGkhdq1N\/GAwG4Rue0MoZnXWdZELZwwgg3kY1T8OT3Vl9wg5vLpUzpcLCWmdywJrRRivkIU2BjKGFbl0MphGlneOhaMxVDD8kPnQNfiNfbbfUJv1pU4cvDyxiBMK6BfirLLShTag5R4TiXGnGzUUYJnjEpLHyZgwA9RqvpFsHmHj2c5gPgu6UFyZA16AuFITa3DzKfZ0gba6e9NLcQYTqy0cDxcvYXS0awuFGUTGA4+p5uDkI0PCHS7RtxFmx\/fcFHYzqpOnYWGTCjPdAQD3Hs3f4MEUxrpdtX2drXuRKHjBTHXhxJDBaLLRwBzTEckd8PXHSGjJ9\/YSV4jMnSXFltz1VYetdQOISY3xhBk3l6jIiO7eDFfV+8WRbXhHhX+L\/ec\/aFt0O5wNpkEsvYAatO1E9ta9MZoByvqTafNRHVpvJa5uY\/K+MrQajhXc4Ivy++ZLkGPqQ5pJpeq60EILhNR4oZmlQbvQelt17gmu6uXnt58839peeHMT72RRjTwEAxaw8ZBw3AHqENqlj2sCxDh3ozOXmFAxxAMlHCzLgwgNaOG3lx6r\/I0MPF+O9NfJzki9cU9jCufSpOaOqPNkQ7GmwIA3O9cDDkDVgRD\/JBbjar4VXPh8aNrVrA8NwzEmoXEs04IDqrtSLJ3VcXi9rzZp199VaaOLtNusx1e+aYssYQidoywGA\/HJMRZntwKuL+I0zS1rUcG\/JTMVtdDeYFlYqGtdh0agjrTyAB1YflhZfOhvfwhQ2Hnm1szKh86PyhWvyZ+JNU7kCd5TgPwtlAWYeJcg\/uuBJUSMuzF6Y6pZDDWdLyRGya19OQeFaSC84sI10A6xvfj87Yb3OkXre\/CItYsHj76\/s+g2PHHDKSAJ1Pzblujtk\/XqH0NiPVl4SbHSrOQcLHxOEaJrdz\/I+ZwWOjO8Hm4v1Li08Gvw8VO6fe8K+SdnV\/UgtbO9onX\/rMfgHcrDLqQ3Z\/GV2VWPxdflh\/E6YZSusjihqMIUGJKebBcjIzdrz53InWCly94DP962A3RHwJIp\/UfCJErzQxp0q9HCuVI+xGOz6V3IIDsTK3QTjuZFMqyUeue6lb5yp3R5GMbJ4AvO78J09qQsYhRBAQCfXR6YZ5IwAKkc453cqw+WxafRBAdcXrHTRkGTxt5+lzJtsHyduPmWFm26KRy5jUEBJ3YiL1pChBCZP3PQPHLWy6\/\/RnDYm+rEinzz1ppQ4IAuSZ0qr\/b8M3aF5I7sN+1bjkeNKNl4tME7IUAEPirNqUte27ccfkedIxX2Xb6Gu9sOFB3N4yfI9Ees0vzqFx8nercmblNWfOvenTfdKCPvR4KC1LKnvRVYiv51mx+UJF4JazHXBl9z2tVat5cR6Z0UVa+YdDchdgH8gyeW9dQxNYC0SRtTr9Yrwno5QwOMh3LZPsRi4iT3jNsS0tPMqbFpFsyXjlDK6jGDeiO7V7P1yCkvOlnqZdEci1vt\/5RRAd37r1E3A+vjHBd5AehHLIsCFFxqnqLSjthvMIp2S8OfILb22Kt+0tu0uHXNTBffKJiIyDJ1yRCN+PkOYGVzZn7gcqvWJPHGAtWgONOtXHwKWpBgeSvFGKsbWHblHlXUBlLp7RTcoUjeNG\/g+gryZ+eZJlc68TvRI0vAqMFEhmcUcaeCkdtqhrVuPqQCuRh\/mWDn708B+21vs0Z\/WFLiLE0in0Sn4Mdr8PG6ifwBPKgfLkXnloGdu9k3UoPtS7uhKaC8XYFfjdMopdF3pQ2fJwVLg8L\/Rxn+PXk88D0ZHJ6ivPxXOm8vuhDIJk7toL\/8NRHqzKBuTJhbhw6gCE6Vle9NkyrW0ITJkylHguFpQhffO2eihrOwXhgJtwnu6jQP1geR0NVoxaoVp\/rjspIq2eLmTm2tzAgskqYHPgXyY9AKPOo3dSihvADxMRA62k4agf587xIPDpdTkfoHGpeET6EzZETZxLfwJWD7XacA9fWwjyRXqXaoTRgGpYldFey1Xd1t70L9uKRXKODacVuEj\/3R9OvQCcFqsGkfcf\/iXH7etPGm2CdoBsKsclypdtoiJVpKFCv+aVnxuIwmx2gaXQiFOHOXDTDw9X2YGDD9xQ2rTLWUUrz6t+L2IebRogVSYsRlJsFnFOHQ0gL0y6X8Tr8ETAAm6EtAAhX09+dnVMtYC0T50Bx2xW4Jls7S194k0Iq2P1P96FoOPi1EH8bCUmbt0ZO1uV7FfCe+jWvB\/Iz5+\/57PrGSQH41n0wJsVo47wO6Zzv8PYcc4qUVhD7+JyiE+MNsw1o48ePvxQzKF2V1lh+yvyHAkHeGzTiTJ3o7vEMqHI0oit7UitRN80tK25rhRZ2N2Hf4v0u8GADmIxeswAJgLHgALOvjvQ4LLxSeD0hmt+SSZbCRD1bDZSQGt+ORtQ+c71ZIXKbNPsT9lenMgPLhLX1KtnHDcMjgAfKXVgpBrLRpT50mCaoDoBpvvK4RlZ0Mm6QcIWvjzH1biLscQXSKk+4qUdR5llAoYjHqvOtarUd6mZgfAk5W0wVrpV3eWsQAv76lTpgvXOUBG5z7zP4mtNwHIzfO4+rCAFCOn5h0CsAEbP6Jzb5LB+fpyEzyRPp0Pa8C+pyEqqbp96\/E15Mof2uAOEL6vIratF9nbJU5LoJ0K2736aqX+pWCf0EZJSjXQlThagGPtiuMKKNNUGKg4dUBj0BRtOicvyQlmkLznSZExKbKXjqjPzeBq8iezMsXdr1yy5TlgT3B27KZhIA51uS1Ah6fC+ejEAIa99MVZXeS0CmV59X\/uHLtnlTNpxDPFhB+msJcD9RvblRxLWS+Y3R+LaD5RC0e8Cw+UnQRsUOUg3ZDpuys4a6MSkXrnNXAi8OgNkHpBSPARZ\/Q7EJOI7pb1dnf3rkjqne8zJhvZkn4t6\/SW6V2Bjxz5iB7HfttXF5jm74hLAA1DdzL6mwaALG2QPXKNBHN+IguFyHSuC48qLDSsEQu8XODaky6AZMuR0+A5IaEpCgclVX8gbKogULyCUPrJ9uAR97LMZaLrvD2j5NHS6VFcTFdwGQglt3cp4nkEQwGZVTgpQrj9no4Kv7umj91oW+JRREm9oN3r9Ave2TJS4m4DjhGNGyiBgk9LHOvVFyW\/jYLVynZq1CGSf2iBVBrKrlvkupb3yRg4eSf3ut\/ldKjYp8lZLIgW\/QDArJ6oD2Sf3i+UrJ9xAMaiWmbdQZ0qEpWtV+rQ0GqSfAMtMCLv6OdKuiR8AUa1rrqoysC9TXnzhbikXAc2c2uXd0ksWxLhgVEcQc43ALwtScqnIrQGhoMIU\/qsUQ8qGbl8VlG1O1aeWoO\/RzXDqoncBDLhLnMgtII6K6drR3Ale9I+0YZk66cjqjootXS+HotWfznjYdjH3Cq1yaAApiRnspabw4SktRNAmiON4aVEQCKEFC4IxIF9ce7\/TG1KDGXztuRlkBqpBGSgmHbjmrFnQgtV4QYosvCVMCoFRoL1QVgzetr6SSVeezoaMpvflF21E\/m1KmT5FqE9oxhezBe02gzmjg4OlEH2a74ZjPlmnp\/bsw0p7AwWDjHq2OKqmKOuCcPwlHm46OqsKIc8RljSViinOyI6Qce2caeRvwNYDdWSqEgZM367TI1QvYlbqhyW8h+ZrR5x\/1pOxWFU82uboFgK7q0owW\/w1Jtq7CNwWkhd6sED3AOGh8at+DmjJaAEAGauCCbDHUOEIZW+hNjzXTimeUzPhhi2VYCjYrtYhp67JV0YMtHzsLdqj2BYlkhbhlqZ3hMMudJUPJ+OpE3lVnXwFzsF5zZ7pTxLUo09gYZUn8GIY0ett\/2T4fU=","iv":"5026219cc056194de535e9d696fb7834","s":"e408aff43561fd87"}
Share your thoughts. Click here