Marketing
April 16, 2019
Almost 80 percent of mobile shopping sessions come from unpaid sources. Image credit: Swarovski
By Sarah Ramirez
More than half of online traffic to fashion retailers comes from mobile devices, but an overwhelming majority of views come from unpaid sources.
{"ct":"tEIe62JQcskUuARkS2yMLHb+7vYhE9JN4Fdq4fNcb2Jyus+6nHt6ipdAqTGbMsMrdU7BfWVFH+pW+2O24Mgt\/RHJqNzJSmqzfjyOfTh4Hc1l\/euNBbPw8\/ekK9tBrABHl6HxL6uZ\/sdnQzpeP4s3QN30jCK1hGujQl1kaAqVOPY+cH9mK4wc\/q2Ohb5gtPIMPnnMGWs1JNlybqa35n1xcE4dybh\/h4Zjn5z3ULzQwyUDN1NMymkX1nXICu+6mXjhX4sPT5BPWUmdWh\/iYXl12Ijchqo6F5afSkTImkZuyWx61CnFiIQdVEBrAveddyUFC3S8ruq4AJpjBfmX1sxmj\/jqera9cRl7iTtV45lD4F3PGpFBut04TaGWRB18CWZSpPH2JmlQCnXVRDSE7Ouc7R47a7hW4e8LzrEiCCjOLFSKk8W8yWYkSrQTNB9V2PfyVYF46sYyi+fvgTsWZvml7q7Eb1iprMRX\/i0GZiv2L21Dq7t1qAMwrCHq4RtF\/gFXnP3mWIJJFi5fEjaLPcN8i4+KHTGBQB84DzdGB\/Z2\/xRUqakAKrqGHe\/Amp\/mo7M5+Xcs68YD5SZgsbaBeQpq+Z6YVRMFw1O6jr9R0zncNg\/oFoMnkS1RGJAq6w+OOL3nvdTnNibSbJ2sGtM90zeNkngKoOV7CtlxVc97vdQ9JXp4Wi4vOaL0DP0HA7uGqCoWmgd7j59tcgFdfFCHSx8fK6PyXWMxOQXwlGDo81o\/Xm24HOlV0Xe2eeY7WqlNbdeOpBWfcEZXV5iOvDjzo0R0TW7lm5rr7Lkgqf2qEPikb9SVAZlp2MJLR3xhOlpchMOCEUbmqrjdZYJkgC\/gjqUF91BnBf0RUZ\/k5XBjSpQUP0lVJw147Z2j+a27M21W4jqHiLy3LQIIXLNOEiJXXQybvb6oB5RYE4To90Dp5mZtwtfhMxccKpLpDiTdC\/mTTXNMkc\/pprNHoiFVJ\/pVxBt6KtqwGNfNQqulQYo+CYXcesw5RoVH1fZGTCO+rm1cew9I9WmjU7gDzA4ZcvS\/j4a1e+Y2NY63mziRdgryG1WB9K62b7Afrg0jjj2br4FgzWyDuxrSXcirFFoeOd+18Jk\/Pc0dZGMxrX1ZpO1ac9GlfnNuuldWctp4kIyKqqSgvrFmlPaxV74CXdEdl2txTqow5YSATLB5j6HcTt34AGlddnTXEQ51nr5HBbdZYlL98S+tC3pcS7B2RfMCXyWDfirjZ9vPYvmU5iduaFOLoWS+Pvfjvc2ALiroIvpcc1eOaFpSB1SiQ7UcV3aMPsxP53FJKdKBrnhnPsb24np44OPICx1vfJ47+YHFsGmlPYowkhVWV8FCrBvfdHTKcSV4uozDzN6bQ6IfMujiVu+h+SBv\/BdW7jqWpXb9DvTGip6JG97ygKrKrKMIY2\/eRWFtbwSjIYY5vk78KOhfRtg93b0LkO5SY5sJztjq5cJGLUhaLtGXgmY+ALHaIzjOASZCkK3D+Dj+wiYCfl3roHvA480px0NUXVztD81TYvE3ntIELdPPYvNxDh+rt3p1igcg\/6uNdmkiMpXqWWxaCXYsk+z4P6OcVwAo9ZU4uvEMrGbGHfJvS55Z4PjdQntAHDHf3pfIAciMKtRpO3r\/0LF9hhRIrjnPluBo0TKSMId66drYjQQeiJF+ZanZnIeUfx2\/vJRAhZ\/GMQdA\/PhJf7jm\/xX5yhIK17CVRy+zItEdGb+YX7566KpbkEs0m7PBZrQ6RxJhF2iNp9AjCN+6E0AoG60suDFUnxK5q6JwC2KhCs53BRbPM5MQwTUaAlAk0\/h8Bln2ZO0mKgJmpUWGxiLNokfKZWqVgvRAA0bwIlf6RxlenrRUGkN99radS+6zNRpLOggLn2KM41Lzj1AHqRlrNYbh0VXl45WzAZIg+l4ovbxImbCQECwqfgdMJ8I+D2tcn\/YRScUwV4K5WZBqxLKjP7ruNymecDDrCoMK3maJsefTMBA7owcYl4WZPd0vR+MZZ46dU\/QW76WeEBv2+Ex8HmWLy8MJhckOeMedkm8sgYM9BzdGOydlqdH4PGZE0zsNRTzozTZ77y5Tsxed+ZO8hZUY2txLtfzpotEg8QNZQ9MyvzVAktPTBICewKsMOp0ejvGOzINBIZdi6g6et\/mvV5V5tcYn4FJyMC5C+JeBQMsea84dh\/26Ar85Z+k3Y6a7XRRi87n5u80IdbjUpDwP\/z+QDeBL6vpQI5DIUxPu5uYAwQA2hyyLNX71tT816U+OLx7xDIF80fW57lqlKNIJCqDjKht62rLpcyPd54O1\/qkvtnja86L9\/vb35ExqcdlaxszmwgeYnts513YeSlasMNLFvOlB4c2vX6WTUdeh5ZmKgwmV2E+tynanRDX1OZv5kUkcZEcKd0lALVVenIAGniyLuZf36OVAPmC\/gB9NmZZfIEgE7mNhQHHElLg3HtvjHtX3YA0bxDJJDnGI+O+6OfDWrfWIu6dEIiM1+2q5Vax+C5jq6FJg1K+D0VVdbFy4vz1PyTapg5j8jYXvOKLdBYaZRa6YaPlF7ngpPP49uv0UCpoUfnqVhQ7+OUY8SdsFhb4IkJnJt42Y01MRsPhdi8+jH7t\/1emDtGFL4bwqM8aNxfdOWUjCz+LXFl7JQ5cTUsI29zRucf\/Hbb3nrTkE3QPo1Hn2PBwdse+mbEDe\/XxO7mBu5Z8WNZgn6qcxqkLNRm5Q3lAFrH7zkqyeoZh6HovcGfYNLW6aVJc0UbMNvByAcH4UKwf0b3fhx7KasFhvq\/4+5U8JaC9nNxgXjAop5wD0thSlyszObJorlDoeteoCMXrP9+t1D21Cm3KkDL3CUAwap9gevHYgaGZGK9qaKG1pFMbU6OhFHG2IXufdbqX17qSLZBMw2U6MyDUSVjhwzhFHEqIH1PmCE\/0xQF5AEMB1EpYoqgpGaO78YauXEIchWt8BmVL7NtoGrPkj6pMvr6xzmHYsZa\/98iS\/6a8tY28olPYHu7Fm0DxQB+Sbp3+tvXMgzbCqdAdFsvk9pYxBT+aquaD7pYgCjqsn2nBwkkFLa3H1o8Ot6lVLs\/vCsPS3\/s0hU2p18p3EtY+1AieaactYQJ9EVu+8Y4Xes2vCtdiYb5vEl8GprzVXzIdFChE7lKyPsR0bcqOYqOka\/ujw72ktgcp77rJ3tu\/fM6KIi8Xnbn+p19l8ZndQZy3uRjpyOhRa1yAm4fBhQIihXRfDRyITjGgp+UiwPz3WTn06Jr3nOSiXaTMASSRyG5IIFAKy32FnqkTjBjKFroJ7gEtOqbz7ssJWuZ1mY\/p6TXn4FNiKAdTYNqA8YIkzuxGMNGUcyU0OXShvofD4TdZSDcab+Hs9khULITOGoVCDyBlJUGWGEDoi0wNbSv\/qt8uF303kp9DBZCjLyy6Dc75sKDXVkVsi9NBphzKKqncS9fXPhCeq1ZoxjWO9VeMgwkSvJUxydSduaGETeoeB\/aNInyU4NZdEIJoQjKr5B0XuQsE7JIaJVxB+y\/\/ltCrsPLKkPOwvdXChKcsKmJZs8NMlonARvEeuAvGP2QS3uWQ1ROu0gDAqPN7fWRMO0ORnIByPYdzUanAihzaW5KBAaLt3zQpBnfITBFS0imB8QrAEXdyCcxv+Sf19mPKrlcxw\/Z32TGZhLFRbCbh1bby\/\/YoaNgK+21tALd1lZBKRe1U56w\/s6cu3\/g7GRBPu0tpHHki3Xv7YXjXyptjsTxTiEyLale+GyMDBU9EX9FnDWTNoQNL3XAQ6Sw61L\/7S2wJJbv5\/Mcc1gsFVJuLoj\/DHeo+p3BEjb+C6S\/BTp\/\/njfhdMAt2OdxKsKWf1tLXzuTtH+C2fU6wkW7EjdwORnYYhg2JDz7nK6GYkHtCY4c+fGTGQPyp9RWQpuSd6uHM8XTPd0zFverBw6ZtWBtM483FnLonDA+eWYYY+XsUwqh\/aZiAlbiYm4YEdjnE+4mx+Bky9A\/9mtbj7dsDp4fLrsBR2rVDDXKGl48xTOF7JoiFtR1ufnRwMA37awloRB2ESm4oGrjjQfUuZqJMiTHUJevv+bdSe47QTgs5Cg6moKOB3fn3O3yVChAFXagGW7ncuTXl9Jhwo4YRQ9migHIgDcDHfo\/g6nd07wXXaQj4UFUcf\/oytAsKXX24uaxXzSJXrMu++OzaevLCEE\/YQN+aZniVMjAOIGthkvELLtqletsuPvFFwjpTpaFdwPx+MCWGLnGjBxaMQRi7oVU36NoiyDh5VbOvAWL5xWwuaUHiUUMfj+o2jkaULCSlcbXhoXRpilb+QVrkK2xxngZmJqIyuvbbCZhmmM6JSXmM\/8vWneYr+gSD96DIpZduOtgEr9K2NkONkQgVECMM\/7gEJojHT+E6W7U78h3yHbpYQm10SFl\/pm4ItRAYk6DoJtLo\/m8Fl4ROB9hJBAB2GpReaKxVPNT2sRPWfM82fCQyVGyoygjp+ky1A1MH2XiW8ITcOAr0tjjvihFkFVEZPdkliK\/MW\/DaPyWeGfDdADb4nnlxhtcQ\/u2r9GfYbmXl7MEud3ehiuJ4U\/Qm7swN8Xr2UsZSIXC0m\/kF2o97N\/\/4F\/IePQlH6JgIHf4GYze+NaVBoxGsqmRqVJq03WunzT0js2JR668+ISHUMlCBZ8pbUWtdNQ2ZwMkXJbUidb0RY0XTWgAXVz\/IKFF3lk\/SjHA7tuatEAFAGbTabG\/Ch71YvBiE\/lrDOWRgBdXJ7bAMmWb\/cJ7Eu3d5jHGxnhVA4DC9KNwuMPcbsx9bJBUiibXXPApXoBu8ixEj12SCPyULRwSprkk+qfk5SMd6IPzOUgbzuKg3TJeen7xhBlokGgELLPlNmOaBNLmYkQ18OLeQJzVdcYajcgup6hzZvOkvMKWwxNGByoU+OfXQCvL9g2e9dl9uhDbpMIoBKpXhanZXtI3hwR44fcddjoNSykO2ydtqDY2JTsLCqTO\/EiNyq2WUmyvYzK2B5aC6pc75\/qWV3guyl22U73EpgGwU0jbBdDb7BHg6U\/gZxJ8YuyK7SENzzsl\/JYzCnPMt4jvY9YbtsFCshgYvQ4LJzK0cfOPnMRWiXGR73yQ5VxxZfJm7ZYxOOA27HqQsg3Ff5njQqeb5wsdQkG+ysAZARMCOWO3073BPXUq+NKOR7w8lEdjJ\/5dM6J5diMOaZuyNGcf8dKnCXzQ02YSHFp3fdJEL9ORMcl4SXmXAVmschrhvNwycNjeR\/IB3sNySYNjfckQPS2k529y5Vg8\/1AlxPjcKc3XhyJ25DWJLjfpSZ442mTn\/v9CK2o7KFNCa3vhohLDg6lV76mEXsbbpcul27yUMgSur2QviUnj1aWKa0bbPNRrAFvZXleCnUFSa2BQJEFl83ST8b4TFpPCXVEkMGXI1gq5GIkXfg53cWlOpyaAz6n\/Aut13AslaqtTqs7bPJhf6OghxdkrOoNkSIrtTjOsICl0tJGGRD90rSq38IgrEUuRRKFLzyyM3trVGLH7U95Ly8eNSfYzuc+b8DdR4FB291FZB\/dAmES08FQWolJyzGEEMsiN1VCCzTaEJx343XZSbxnhHx3S\/k7KLZu5aW+jbhyYOfFbov4YKkUD56ORlEPSrdZhKhEKpafjkSMs\/oB4bQpRNa5tKz7JasEn8dTbT7FVnbPaw7TlEyPG9QY6OFXr3A1cjEPX0BvWLkPU\/dOSb7Lw1oJ1RsvHKc5wmkLshVnpCAYD5p8cv7algkm5Q7mrDpUw9UNYevUBlHjg2UuilibLOlz+Ypfb8x4vsz2d6apQXrL9+mknNoF5TCOMSYm7q+CmcFod9G5PRr9AvYPC95k+imL4Xw7yiIN9C4Y+fylkC2TjzvF6rplKE5qxJUw0Ic+lzJ4s\/52o6d1PDZE3qXCCwHkpOf3CRTosLlze0Y26XDtkcBasUwmrqNsOs8UNDCNBUZn2dL1bRhALlzmuW8rkhwfRoMmyDWxubFXYIjYZF+4fYMBkYEvJEF19\/5w5p+R5KAvYyX8Hpy1uiWH1fUU7rcBLpP3BSLahsbCcsaONFPQl09r2vCWFisO4E7ziF3u98wSpD5XHYiw5v3xZnhOw\/bxhJYeuYBAQmRzEM9WJPr+fcAxi3exQF0OV2kgQkZO8meuS0X3YK8gWA42TzKnktQEGJMbbtWBC+jyEIJXNpXL6qCvPdKh7r+FTKbQHtNeq3oHvWTnRw5Kc4SM2xIEj9MTvyhcXRR8\/Y9+bd6lB8\/pgZ4SqMq4MkkQ2WGz478h2KKQLY+d3IgnSX+XR4r2uSF8hUNnwi4UxYqIzwji6gOR9bTaU3i87p90V8VItl770BsAlUS4+V2zXBF8\/n15esmciVsZARAkmIolLLJtbJvkqYRSf\/USa8Y5gPrO5d\/7WMk9Px1f\/cXLPQUbQkB0P1L\/RCmoDGfQ4GQSOj5Zk3nafhrt6v0VevgN1MWcYuhantxWkl\/pip+WTIR\/wdObBtCTgc1QsxssUWXuim8IbXwZ2azV95SG+9COcI3z4VzCVUMO21ee0oFoeYA+fnaCt9EFhCnhvKSYAs8uhueGj4SXYUYGe9\/9u0RrqodEwbUq8bjm2uU3gn1Cbuak0aAKVrE\/wWn1bhqnq1wLaLjQRWDqCwimZW83\/n8UNcwTismpFOnBrlUO\/6cLWZBMhf\/3fCaByMpZFrrnJ1Gm8S0h2goPWxz2ln+jSDUTXdc4t2z1xe+D3l5om9G0cUukcq0SW1OvgQTsyiWDtCfZunaAAyvVJYfqGWcZoNtVi12OsJUbtG4qXx49rH7BA52Pam+rpw4Q\/bwYP4zmEckOSgXOGuk9XOtwNAcnvLacJ8DomfILnv9mVweKSS51Q2mumF4zZRt5iJig8M8gLvKeYfWipvbyP9fFCU2ATLwMrlYQHK\/mDtvW1BM1z10f9nN\/tWQsUYh\/LDkZBS5bg4O6V\/h2C07iQX4T+He\/bl9SLvnLrku0xrUfSGE2BTX4k79gciXZZJWrfuF3xydQH+eAmNYpQ2QFRB74hkE9fpMQbbLl4DjTj+K8sNnlvNXs+ommXUWWNwqVhbk5CaEZozb39zqIISxBqJqMD3za\/TVs5PZz1YPNjIODvBIjFAQjSIAvLGRrRz9VH0vC4GYiOL7OS7vw9kSAtEjFOoiRdZkczv7L6ZkAvlv4qtTm5ikdBjb7vraZ5E\/2etWh7Hqry\/khyrjMY5gWBr8RkRkeDkkMFFGba5EDe6C3fWYVtjr06yIdtC8YKNcSm+mGWXSbIf6kMW9sA9W0AaS4BRbDeI968Kd9BxgokDCjie4Zjr9bgsoAf6NLKpZOMolc32oPX57pbRVuOBqb2n7TKUouruADB4hsEp4MNGZRUWvUaQfVTJX6k2WbuTY7h69KzZxDN6SeIuChBq7dmMHDkR6RL365dwMfu2jGM5D6pGBCYpsq\/M36O+yrPNYETlIraZg7pxD3j735pEbxsidfbJwKTYbGGT\/AFgp18Fnu\/2Ya4RN4UhjwwrvwT5dABo6WEESlS3YMSpwsJWRg+eJHRH+uh79BT1Oh4F6D7U2aK2p3tEtUIU6rdbXZqsA7z4ITl+OdBJYPHii2cTfS1Olvm\/qArviuwRWl1NvZcMIYlr6Mc7w\/rFycA6E2o7tTZ+tEts7P57jwcJnunlnyrRYc0MuMV0mWhYEiJLx5ZK9lxNhXxV9HnzEGUjBW8UEp6afx+dlavvSE3\/H+kxZssGgZco\/HQkjtkR8\/tN7kn+UNPvFIkIujKPActpLDCxwQTna0Fp+wW1XFvM2tnHlvPTg5KTe2AHc\/9Yse59EqkhYhW6+6+DNIlguXFIivL6sc5\/FVFxKu7u5DYBSJracU9ci+bHR+xlu2mgnZJ3VDKpsNkHSMj7g15dCe+nRr3BjedtpzYYfzD1amFQ9FLRTMVWBwZmv6FUR6zf7JKcSIp+Db\/HiXQFjVb51XR\/RP3a2qTGOukjuehsPeX\/ApRqE7YOF6qruT7Tlhk2cbKaHbBCyQdchi5W2mdkDslFCmb4r2JhW+6FuKVNBjax+aiNxRgnko7qqbi6doS7YKPltl33SB2yIpCWC\/fNWpAH5IyHJiPEjVX1l2y\/2JmAQmzTNx6JAP+\/YTcc+STtwxjo+54S2n9yirXhPGdVuMwm1fPt9rWLUI9ug6V2OSg1qMJ+HfMufk7Bm8jrJCxphXp8F1uFAraQ\/bf0EltLp7oI+punJlS8vGKwSwEw6g7uy8Ub2JBRV+T8\/7EZMG9dwRIDe\/qI8\/eqC7YoIoQkoPNaxnfzo+dmIIwGMLKZyToTobVUaCEM4J4b4JRVbWKz4qnee9dB9wl3uOpuTUZkFtofcl9Nmi39gnnTJmyxSoCk+MvYFLQntR5tOpbzT8PIDI\/46OXrORGjPPb9sS9c49FTJfd0bWyn9Q8mcnG1rSVvAT3pMAas0EH2JLjoJdOwxW+ML9hdVG8u6ztLiQISZJIzbXfIHPWLhj+pQSSMT1dTtbqMfBm36SGgePDHdp58p4pKCMvjVtP\/y3z6OovXiByYR1HGxQSCmZtm4ifiNH5jelUyjqgnDKDlODqqVVS4dRdKbxwb+5aoJFL+yorvvczhgmnfj34v5kZPGcKYTsZQuIaAkJzDWgMW8HwudZ7g8ivLUW\/VdinwSJ4GKgc5jGphLVXAyjV47DpMcsb6ecd+41Hi\/WGUE8t7iTdpdiYMjiYN+Icdv7Vz4T81ZE4laRatumUYqrq3a7mN+p+ni6Ljw7\/5q82gG8WKb1a6esai6w4glSPlG9IRu5yv0L\/DyqmqugghubPSckWXQc1yonlKObPvu4virQno7uCCwFBtThBHrKqaVsnzj4EWxb0VMc5Th3\/FFA83u7FAcvvrRPzLJJ2oldDI2xWH7veY0G6+cr92hnyoabAANwEtvoK9mpupZNjmg3vuAPC3G8nL6VVtkJBEs65xnglO4GAieCHi42jyGswvZlC7Y2MLc\/Z\/wGtpTtjW06GH2nFbcn99nz956xMlRZrez9QY\/dB7H\/uHLIz6cBaj9P4E5VDNytr4eIrqqU9RatcaXv+xjenbqX2YDKzoEOBFb\/Ep2HxIx1hu3ZCKbmhdjMKuaQf59y+StnRqVlcfiIREs2cb3hjNQyvY1SBG9\/WG96\/UAmpncdmXEXr+eayF9YF27hLYF9uowKAICfzfu0hFBvvmxToeL8bd0Mo6ZKMMKiX5d3BYYn6Yj1WIRW0OVdtnM6ehPP3SKuFJIXpk\/X3N3qizDFC5LuQw8yjskCI9LoZz3cw2HiRn\/FVTfvkOyHOdG5wzmxfU0VPLL5bwm5H9szXN9E5+srgA4\/mUC518xHqcbS2GVOve7Xa\/7VggJqcGcWS8eM+66j3qYCvGqqE=","iv":"0f0b20df05ccc1e51d66053cafa7f73c","s":"0cab65661de7e3ad"}
Share your thoughts. Click here