Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Aston Martin loops Breitling in as global watch partner
  9. What real-time branding means for luxury brands
  10. Givenchy aims for product longevity with anniversary lipstick case
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus highlights vehicle features through auditory journey

May 1, 2019

Lexus drives into ASMR

 

By Brielle Jaekel

Toyota Corp.’s Lexus is tapping into the ballooning social media phenomenon of ASMR in a new film series that looks to define the sound of luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Aston Martin loops Breitling in as global watch partner
  9. What real-time branding means for luxury brands
  10. Givenchy aims for product longevity with anniversary lipstick case
VIDEOS
More Videos

MORE IN Automotive
Aston Martin loops Breitling in as global watch partner
Lamborghini deploys brand showroom in Egypt
Mercedes-Benz highlights 140 years of automotive progress
Bentley retools global foundation
Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
Invite-only driving programs from Aston Martin enter year two



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans