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Apparel and accessories

Ralph Lauren’s transformation plan exceeds goals

May 14, 2019

Ralph Lauren's 50th anniversary runway show. Image credit: Ralph Lauren

 

By Staff reports

During the 2019 fiscal year, Ralph Lauren grew its marketing spend by 13 percent as part of its Next Great Chapter plan to modernize and appeal to the next generation of consumers.

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  1. Aston Martin loops Breitling in as global watch partner
  2. David Yurman selects finalists for inaugural $50K design grant
  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  6. Armani faces $4M fine from Italian Competition Authority
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Perigold, Olivia Palermo announce design partnership
  9. Cartier expands Clash collection
  10. Qatar Airways, Art Basel kick off partnership in Doha
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