Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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20fqlT6tGukLZzgNj6ixjA5NwMMHy3yCZp76NPTPwDjRXZCsZ51+vynUjr8Kmh5xHJp2014FP1jW0xj3qVnNgyXDkNZfKSuUJqDLQbeKobWjM1PeoLSwY8LvOlr6fp0zcaaZ5DjP41sEeZJ30lhhIOq5kgmBhlTddZiD\/Gsfb1lAyYHrnyswmWQ65fUt5J57iGE\/Rgc7NZxxh3iOn0YmPlMrydn1wIti3ofKPdBnF5QkrJ3R8Ny2YuH64vSOcXd1n2AHDAAPvfKm25JqDraeoLhV3m6ISGqDu6SoTGVfZkQmVbdjUzW\/nMG2E83WsOA+J578dG9Ml\/L6Gdbp2FUo277pgeFeivlgdLo6BGseODN8onFk0VUBrDidiFU6qMR56bjcjc4axbYwlcdQYqAm058QKay1RWNlVOPgRki1reBbauM7kOJVtD4cA5zAWGpcQ9T2mGVT9q15MLUzD2CcCv8N8LZvSLUoTu4GxiX2gAZgchFOYXyKGLWiKeYtN106uaCGHKptUEw+\/L9ld3UwclDNALm5A5a8z77Oc4gX8Dk2ZJgXKJ2G+6eQYa4S9s\/1ZkcxNONvSmbdnGBdOAvKd9cg7yPojQnpuk7P3ESJ1zKfzQw5Zjn4frtwlSQCXky3Y2GqBrVO5xoXUcRdoSv7ckfPCwrPt1V\/gxXKaNxqlJLLBV4HtScBtHJ8lCQSqQlONrG\/AUvvwxwecLgRlE29adhtRBan6MYiTpI+Brlx6OD6C6vA8ZciAAAASlwvXU2qTQViqV9PsRcLIfT8gPxvvkjVP2DosD5tnDUBriWufeBMKV9robcQP0+8VxyUqKFVXdmuR3sqKDv6crswa2lh0\/r3QALQS0eHJfi3+qqIFxzY8jaQIMxZDGfrDOQ2xUInMmUNXLPFKGvTluY8VN8uovkzicjsR0dDIxR5w4bpo7YiKEmW41RC\/ch61kMmLFRG5Rmrf2GWyKNI6j77nCVZuG07kB7dxNW4o5giPYCPIhZ4FG62IdyeENJmzZY3ILh9U94FxKXA1gNxhlpFD7yyUiXFvGRQ2AShoWwoF2RnhIneLuPCGYrsSP6vs2F8LpDCdtCXj\/9p7zxwlIxEaCr65\/aG3vP\/O3bDGj8GIwiPAxinNAs3Wv8WJpgbM8giEJ53jFSBLO3Rq7qIKJZjCT1eoGl+mQJKMJHjR0R1YlBkotCKcPxAoriMBgIL53wiNA4+NsqHH1heD\/YmvLCNfwwAU97mHuLkNBRJ5osicKKVt3cah6dEVyn3m2kLITcEuC2g8AzBfkLaTpkWSZg5sEAd88DXu2o45nfXM+9diB2QshKpLrvtPxzE0DFSh+BrMSP3G1e7E0PmqOzaIASYfzgDbQYWnU160s6+dlY4bVKqcqPmgAA4HtZEdHG734J0jrUuapOzTqhWnG44vKL+7YYebaAMdmIEz\/BQi+c3WDgQT1tMiJTr8YQa8FYpR\/MgeHTev5xZxJzbIb2u7+r\/pnnCsEWw5WTCQcqk5zGD8lqnSR\/ygDvfGsmRzaylBXlELey3HuEhx05A+rGw3sRo5bUYbkyPdPxUX6zvx5hpYSNFqwRzqmyAzgZhufxvyd2evqwdMWjTczILq2jK5b+KnovQA2\/sZzrOGpLX1wsEhFdSlWh1l9uUd\/wzifDGhdo2ypOOjjiYSNNZ5H3Aq2jREKmtxv19Dw05XjvDb\/\/kdc2I8g8llM0gX0tb4Tx9EuwCtpN1kD2Mie4hIds0bHIDyxMocG6+kIp838e0GaZfLVxll14OwUptDlD\/1IbcD7KJsaMAC19dMmdEij4Wuay5g4hDWTw2Mz++TalfptoKbLwegN7pr8GwBNGkCPAQwbfVbn+yv2qtXMq5U8ARJqSxQuO\/utzau5fQ2HH3LiL6UkMkszciYRdXXSM1q8hiWltOAQuziHt7U4S3nEArppBn2nGeaoQ4kyOD0EktiRmfYQBdSIyXF6EUbgfTOkhfZgdjnOJ9XSdxCWChT0v1S4u6yIDwgLm\/wj7SpzQ9G17HCYc+CZAxVkulG\/wyhGR\/balM15CYIfe8FvvEtqMsxbXnk4aML4wb8WcjALJUb2m4FhyBMi7eEfZPJ3STA1vCw0BNRgCHvGHRqbvpies9b4j0OOo0OyHx\/Cnb0J47dBFpwAY8r1y8MX0WE+AZt9iHiqFyYaNm0vpJTcPWiEf\/bVGivU7BaLshEpUTrxblGfF8CgQtiVwzI0QV6dcvnqS0RSCLTUf38nd0ycrBjTpjhXIOfeXKa2GGCNNvP0oHb\/fQqLpwiVtYAWalQ0R+JOYDa5Phk48z0CP4w2tMNdYRPzJTAI0WmjHJ4VYfrj4UXsEDWWumcg3c3jAuMXKRt37IccGHu2rHtRLfmGE+9nH1rUitv8gzHWMy1vStlV\/c1Fz3Qr1InkgWhnD7HlycACU2Uae\/tkpWY61k4UIoI5+TllwGqFKFEKgX6\/hbvmR7p4r2OVFfw17fzSsSNgS9TrDi9FCf6YTRoq3kyoxK7yYBjtZ9aZfkhneIhxH3HCLOMzwLLrPSLhdMlwHBpT77Q6IyNPaRZ9bgH+WrkptNO3QA0rkOqwROPXlLUPOB7om\/Xk1qre8dUlLlyTJGeJTb2ER7HB8UufwhgD1ZZ1vFkmbzX\/\/GpLIyFX6wuPxcA6s5k\/Rl+I+xuqJq2JPeXfR\/d2wlxKm8Vr+QhQ8WQG5xu+Dk29Ocrj9re4LaySnNANT\/Qli4ErSNCidvw0+3bOvJxuoo570hQkuMHz3bLrkFYI3r50XEYNQ2O6RXhGJ37C7JOLwsIRSSZ6evxbfrTNhvHAMNDiwLTQsE4TPfmPISQ\/uXWBGh\/50NuZmhhr1vA7D0aViPlO1aIyNKWOcNAZjWS2TrCl5gb\/pb6KfsmG522Ex55Gr9knv4yHUVn8d0kMhs0AljNaktzKA6XTQLvl8bvQPyJm69J8QV3m00YjKfaUCSkRBW3yiLcJPhTl8zglthLJDt5Oyqy9I1oLNmcoZpBHQcgAauZ3YYiA1lznHZF7WNLQvom1+HVR\/ufLVRs23Zu8m426Ta+Cj2k3d8homS4IMiV\/OMhdO\/a62tTdDo6XyERn0YDVfkOR5f6GlgeCtmsXDG6DUlwVJPQkUpPEdZM+7KrzMF1vcjwDaopDZyrCj5Fe0IK+An+3K26HkCCnJbBWh5Kq10aseqIcgfyj0d0Twc3OPXBoXwdKy9Cynv6VYze2mSi2Za9zR6lUbZ4fzOdo6W1+9oYlJuCGC6oxzTvsNqTbJk7wRgostxhBY6wuQyC+EgncuVtQDKqaEjF1zYs7ii4IhWL2dSn87MxDMmdvujyKoKQ7qh5rEHjj\/vV2zcpizLDnIHBie9gNpblGrZ\/YFbYvL1MJAFIwsUlHjJJuV4U4R2LKFVj9TVCEunBEBnNejWoOM87ROl\/ORvLb2N+bnLDmsUR0EoUMYgyI\/Xa\/2q+FFFXznSt1teMTJwC8WNr6ZqGnCavvorE7BWxgVoQN0sRr12i2pfeaUefy1Xj6H9MZkGJzChb\/IgPkT2tnAoLF3VEAkxWvx2eUt6xEvaRkE\/InbGEbNQwpChkL5FkBvDnVa9\/4G0VkVDsm0V8oRYt3ZNFgmqM6wzTTTuUOr103UmLPGI8qDH7rbOH8JkkeaxLPlaX5v3t3OeT0Bo0kCFBEGsu2TRfQiOxzp7pGTQpRGCdAjUHmL7ggO1GgnYfQTL6COUZSi8jvdVkwrv2vPg2\/vlJEFALaN2B7wY7vlsHruZh+P39eR83\/f+HSbcHHZaAzlvjOuGWdEmoGkvAjcz\/vxcRTSuSmrtWk12cYgGKrFGs6xRGG8Fj\/qYkWecEo4N93KeN2oAWXx\/EJQcyXbo5orKcUXYSyhcxmz8DohCTBb7+4jEQCyEW\/lGfxXIKVa\/W9dJF2o9MnzrfI\/Rm\/\/c0D+fmnig3DRPHl5sfY2K1xnH5Z2j\/ri7NivADTou3ZYOEsME9pC3oQJYoaLm\/8MklumauXSYMIDpnqd5MlVuwi9FHDf2TzT1FHAsBAZeCO7UPHyZZBngkb4+pm1s4bQkv2ANPUfQ82rxSZMYxJDrQQoE5QtbKImKx5ULu0dnvR0fRGnCWZYsiq3HEZHV8mx6B3ga8KiWMtzuYjjz8DbuIQcI6bCa4gVd8asD1LQHr3kgxGiEeUmzHINsdlRzQLnbcXEohhr4VbAYTWLRP12JZSxX6YacFBz8WXpyvXxeR89mqsbeFfdB7FSKXIWXAMnvqDuaUKlsXSc8+KvF5N6IyzZEOwqD1cKsefrL6l1e5qHfkk1UFurC7N+f9\/lhK1GmbOH7ds07HPbE7XuoGm4U1Bqlc6LOFs7N6N6nqexuds+dE1tttqU1KtbOkGxJPaaHdjG0pPrVHZ+b68E5Pb5g1lAenRxGCR+7gDoPIuw==","iv":"839cc4c61972e89b84ca6dfa526d8d16","s":"b777a33d0b2d2026"}
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