Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"7c90b553a81fc6adcd5b96467af97ded","s":"d1f38295d21de5d4"}
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