Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"4d226d865bd0a4dd1faacfd9548226f2","s":"118186f4e3b3da35"}
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