Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
{"ct":"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","iv":"855b52c7c5e1b4bdcff9bc1ea1140e5f","s":"ecc8b02cc30fde20"}
Share your thoughts. Click here