Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"be3aab53a74f8b8f9f7988f59f378b86","s":"05431d0f8103a535"}
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