Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"7fb258d4638ce237810563a9bb0604c3","s":"be534bd9aa874bfb"}
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