Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"7803613ba0df94589cb2d1a530cc961f","s":"f56cf5d2938a7bf4"}
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