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Marketing

Coordinated, prominent product placement most effective: study

June 4, 2019

The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La

 

By Sarah Ramirez

As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. What Google's new policy on counterfeit goods listings means for luxury brands
  3. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  4. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Digital marketing needs to evolve customer experience: Forrester
  7. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  8. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  9. Fashion mirrors social movements with brand activism
  10. Dior appeals to product-conscious consumers with sustainable skincare
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