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Marketing

Coordinated, prominent product placement most effective: study

June 4, 2019

The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La

 

By Sarah Ramirez

As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. China’s booming fragrance market offers plenty of room for newcomers
  3. Reviews, UGC now more important than ever: report
  4. LVMH, Nona Source, Tiffany and Twitter
  5. Day’s wrap: LVMH, Nona Source, Tiffany and Twitter
  6. Cartier debuts Islamic art exhibit in Dallas
  7. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  8. Klarna incorporates human connection with launch of virtual shopping
  9. Mulberry puts sustainability in focus with new podcast
  10. Rosewood announces new residences in southwest Florida
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