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Marketing

Coordinated, prominent product placement most effective: study

June 4, 2019

The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La

 

By Sarah Ramirez

As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.

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  1. Shiseido goes "From Head to Toe" in Snapchat takeover
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  3. Day’s wrap: Bentley, WeChat, Surface Media, Selfridges and Estée Lauder
  4. Personal luxury goods brands saw steepest value growth this year
  5. Estée Lauder shares global glimpses of love for fragrance launch
  6. Digital in real estate – Luxury Memo special report
  7. Christie’s builds real estate presence in Pacific Northwest
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  9. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
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