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Marketing

Coordinated, prominent product placement most effective: study

June 4, 2019

The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La

 

By Sarah Ramirez

As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.

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  1. Brands fail to consistently improve customer experiences: Forrester
  2. Prime London real estate dominated by Chinese, US buyers
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  5. Porsche pushes consumers to disconnect through driving
  6. Tech-augmented hospitality offers more seamless, relevant experiences
  7. Day's wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
  8. Secoo hires former LVMH marketing exec
  9. Bulgari incorporates Italian movie motifs into latest collection
  10. Transcript of Luxury Daily auto webinar: Expect more disruption as outlook challenges
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