Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"41cb604352253ec14ed18a1c5b7bd20d","s":"31d3efa270fdd73f"}
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