Marketing
July 22, 2019
Brands struggle with how to manage consumer insights. Image credit: Lord & Taylor
By Sarah Ramirez
As brands continue to invest in consumer research, it is imperative that businesses put insights into action to better reach customers.
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","iv":"95ba799a88ad81de4ff1fb289f940ba8","s":"29a9309b9864e3e3"}
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