Marketing
July 22, 2019
Brands struggle with how to manage consumer insights. Image credit: Lord & Taylor
By Sarah Ramirez
As brands continue to invest in consumer research, it is imperative that businesses put insights into action to better reach customers.
{"ct":"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","iv":"8d09c36a7f632034affc7e0a2383615f","s":"e3478cb9cec92d24"}
Share your thoughts. Click here