Marketing
July 22, 2019
Brands struggle with how to manage consumer insights. Image credit: Lord & Taylor
By Sarah Ramirez
As brands continue to invest in consumer research, it is imperative that businesses put insights into action to better reach customers.
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","iv":"b1c464fac3b23f0c55b9a81fb282da24","s":"7ff73f01611ff350"}
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