Jewelry
July 30, 2019
"Try-on" a watch through the WatchBox mobile app. Image credit: WatchBox
By Brielle Jaekel
Despite a long history of sticking with traditional marketing tactics, jewelry and watch brands have been leaning more into augmented reality, with some even making a case for using this technology in the design process.
{"ct":"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","iv":"6b9d0f8e337935c0ecf55e2b90e4c80f","s":"6422e9c92b67b5e3"}
Share your thoughts. Click here