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Mercedes hypes dealership pride with Facebook-backed charity campaign

September 6, 2011

Mercedes-Benz Community Stars

 

By Rachel Lamb

German automaker Mercedes-Benz is giving its U.S. dealerships a halo effect by allowing them to donate $25,000 to local, national or international charities with a Facebook competition.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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