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Retail

What Farfetch’s branch into brand building means for luxury retail

August 12, 2019

Off-White is among the brands in New Guards Group's portfolio. Image credit: Off-White

 

By Sarah Jones

Online retailer Farfetch is stepping up its investment in streetwear with the acquisition of New Guards Group, in a move that gives it further access to some of fashion’s hottest brands in an increasingly competitive category.

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