Retail
August 12, 2019
Half of luxury shoppers say gift-like packaging makes brands appear more upscale. Image credit: Net-A-Porter
By Sarah Jones
Two-thirds of luxury consumers say they increased their online shopping over last year, and they show a greater preference for ecommerce than the average population.
{"ct":"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","iv":"608993f73b76d97c1f6a5b8cf433dc5d","s":"80221eda539ac98c"}
Share your thoughts. Click here