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Retail

Amazon has “destroyed the retail industry”: True or false?

August 14, 2019

Amazon is wooing luxury brands to sell via its platform, but has not met with much success. That has not stopped the retailer from launching its Luxury Beauty department online. Image credit: Amazon Amazon is wooing luxury brands to sell via its platform, but has not met with much success. That has not stopped the retailer from launching its Luxury Beauty department online. Image credit: Amazon

 

By Sucharita Kodali

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1 thought on “Amazon has “destroyed the retail industry”: True or false?”

  1. Stewart says:
    August 14, 2019 at 6:02 am

    Firstly, I’m not taking any sides. There is no doubt that Amazon changed the retail landscape and focused its efforts on service criteria, selection, and promotional opportunity. But, that’s not the whole story. Physical retail blames Amazon for all its woes, however their own intransigence and failure to engage customers in a creative way caused far more failures. Now we are in an environment that is affected by influence and consumer choice, not the buyer at the department store who determined what products they would deem acceptable in their stores. Physical retail’s reaction….let’s put on a show and call it an ‘experience’. I do think that physical retail has to change its tune, change its habits, and its timetable. But primarily it has to realise that its lost a few battles but maybe not the war! Bling and hoo-hah isn’t the answer. Being more innovative, responsive to customer needs and lifestyles, recognising trends and not ‘filtering them out’ might just about cut it.

 
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