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Research

42pc of American luxury shoppers buying high-end items as ‘rewards’: YouGov

April 26, 2024

U.S. luxury consumers are led by emotion more frequently than function when buying high-end goods, according to a new report from YouGov. Image credit: Burberry

 

Based on revelations from market researcher YouGov, high-end product purchase intent among those in the United States is rising.

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