Research
April 26, 2024
U.S. luxury consumers are led by emotion more frequently than function when buying high-end goods, according to a new report from YouGov. Image credit: Burberry
By Emily Iris Degn
Based on revelations from market researcher YouGov, high-end product purchase intent among those in the United States is rising.
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","iv":"859030efa15ee5b3831a98e75b8d7fc4","s":"49e8184dc3d33d3d"}
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