Research
April 26, 2024
U.S. luxury consumers are led by emotion more frequently than function when buying high-end goods, according to a new report from YouGov. Image credit: Burberry
By Emily Iris Degn
Based on revelations from market researcher YouGov, high-end product purchase intent among those in the United States is rising.
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","iv":"736b1a09b30f07e70996b730e24a3e7c","s":"6043e8f1a898082a"}
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