Marketing
August 29, 2019
Most consumers do not find digital advertising to be trustworthy. Image credit: Saks Fifth Avenue
By Sarah Ramirez
Most consumers are reluctant to believe that their purchase decisions are based on digital advertising, according to a new report.
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","iv":"f217562cbf16c912373d811626f9c9b3","s":"e6f8e40146d0b7ba"}
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